IRVINE, Calif., Oct. 16, 2006 (PRIMEZONE) -- If you're one of the millions of consumers dreading long hours in overcrowded malls while wondering if you could've found a better deal browsing the internet from the comfort of your own home, you're not alone. As this holiday season quickly approaches, consumers can count on Frucall, (1-888-DO-FRUCALL 1-888-363-7822, www.frucall.com) a free phone-based service that automatically finds the current, best online price for any product and instantly lets you hear it from any phone, anytime, anywhere.
While many consumers are increasingly taking advantage of the flexibility of online shopping, browsing racks at the mall is still an American pastime and holiday season tradition. With these options, consumers find themselves too frequently second-guessing purchases with thoughts like, "I wonder if I can get it for less online? Or, "I wonder what this product's rating is?" without realizing that they can take advantage of both shopping experiences at the same time. Sponsored by national brands and online retailers, Frucall's free easy to use service can be used by anyone with a phone, empowering consumers to make smarter and quicker shopping decisions. Frucall offers helpful features like:
-- BuyNow - Frucall's new feature enables registered users to
purchase items directly from merchants that they select
-- Bookmarks - Save and revisit previously looked up items for
additional information whenever you want
-- Search History - Create a record of all previously searched
items
-- Voice Notes - Easily leave voice reminders about a wish list,
an upcoming sale or the location of a favorite item
-- Reminder Messages - Send short texts - at any date or time - as
a reminder of shopping ideas, appointments, birthdays,
anniversaries or meetings
-- Alerts - Be reminded when a product you have been shopping for
reaches a certain price
-- Personal Greetings - For fun, record a personalized greeting
that will be heard every time Frucall is visited for on the spot
shopping assistance
"It's no secret that consumers are looking for easy ways to save both time and money when shopping during the holidays, as well as year around, " said Dr. Behzad Nadji, CEO of Frucall. "With Frucall, consumers don't need to download anything or use a smartphone to be an informed shopper. Now they can combine the benefits of in-store shopping with accurate online shopping information, simply by making a quick phone call to Frucall."
"Frucall is an extremely useful service for both the consumer and the online retailer," said Rob Enderle, Senior Analyst of the Enderle Group. "Online retailers are usually at odds with traditional forms of shopping, and an easy and accessible service like Frucall allows users to experience the best of both worlds."
No registration is necessary to do product searches with Frucall. Upon completing Frucall's fast and free registration, consumers can access the service's additional free features. To search a product:
-- Dial toll free: 1-888-DO-FRUCALL
-- Key-in or speak the product's barcode number
-- Automatically hear a list of online retailers offering the best prices for the requested product
About Frucall
Frucall (http://www.frucall.com) is a free, phone-based, price-comparison shopping service for consumers that lets them hear current online prices and purchase products using their cell phones, anytime, anywhere. Unlike many services, Frucall's fast, efficient service works on all phones. Frucall blends the benefits of in-store shopping with the frugal and flexible nature of Internet shopping, providing consumers with a unique and exceptionally convenient shopping experience.