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Veteran Marketer Julie Houk Appointed Chief Marketing Officer for MPI
Houk Brings Extensive Online Marketing Expertise From Posts at National Heritage Foundation Inc., American Online, and Advanced Computer Concepts
| Source: MyPublicInfo
ARLINGTON, VA -- (MARKET WIRE) -- October 27, 2006 -- MyPublicInfo (www.MyPublicInfo.com), a
leading provider of identity scoring and monitoring solutions for
consumers, today announced the addition of Julie Houk to its management
team as Chief Marketing Officer. Julie Houk will be responsible for the
entire marketing division at MyPublicInfo.
Prior to her relationship with MPI, Julie Houk conducted sales and
marketing consulting, as well as brand development and expansion for
multiple organizations. With almost 20 years experience in public
relations, marketing, and communications, she will create and execute
marketing strategies, which will expand MPI's reach to a greater number of
consumers. She will be responsible for tactical marketing and public
relations initiatives through the fostering of business partnerships and
campaigns. Houk will oversee the overall US marketing plan of
MyPublicInfo, potential future alliances, brand expansion, and more.
"I am pleased to welcome Julie to our executive team," says Pat Dane, Chief
Revenue Officer of MyPublicInfo. "Her expertise in marketing and
communications will no doubt be an invaluable asset to the company and with
her direction, help make MPI the number one choice for consumers in
identity theft prevention."
Houk's portfolio includes Vice President of Marketing and Development for
the National Heritage Foundation Inc., a public charitable corporation, in
Northern Virginia. Houk also holds a position on the foundation's Board of
Directors. In addition to the National Heritage Foundation, she also
serves as the Director of Brightstar Corp. Ms. Houk's portfolio includes
Director of Marketing for Advanced Computer Concepts, which provides access
to over 150,000 IT products and services to corporate and government
clients at a competitive price. ACC was recognized by Inc. Magazine as one
of the 500 fastest growing companies in the nation. She was also Editor for
ADPA Magazine, and Producer for Online News and Entertainment at America
Online.
"I am thrilled to be a part of the MPI team," says Julie Houk.
"MyPublicInfo offers a dynamic and innovative product that is vital for all
consumers. MPI's services help the public keep track of what's being done
with his or her most valuable possession -- personal identifying
information."
About MyPublicInfo
MyPublicInfo, Inc. (MPI) is a subsidiary of BrightStar (OTCBB : BTSR ).
MyPublicInfo was founded in Arlington, Virginia in 2004 and is the leading
provider of consumer identity and public records management services. MPI
sells the most comprehensive consumer products available through
www.IdentitySweep.com and www.MyPublicInfo.com, partner web sites, and
other marketing channels. MPI also provides a free identity theft risk
assessment service called National Fraud Score, accessible at
www.NationalFraudScore.com. For more information or orders, please go to
www.MyPublicInfo.com.