NEW YORK, NY -- (MARKET WIRE) -- October 27, 2006 -- Jim Sterne, president of the Web Analytics Association, will present two sessions focusing on web metrics and customer centricity at the 2006 ad:tech NY conference, taking place this November 6-8. Sterne will kick things off November 6th, from 11:15 a.m. to 12:15 p.m., with "The Unified Field Theory of Marketing." Then, later that day, he will present "Tracking the Customer Funnel" from 1:15 to 2:15 p.m.

Now, more than ever, companies are seeing the importance of customer centricity. In this presentation, introduced by Edward Kim, Direct Marketing Manager of Slim Fast, Unilever, Sterne, a master of metrics, will focus less on data and more on the customer experience to teach attendees how to achieve that coveted relationship with their customers. When companies ignore their customers they are left to deal with conflicting advertising, marketing, sales and customer service, which could cause irreversible brand damage. Sterne will show attendees how to successfully align their messaging and marketing with their customer service, goods and services.

Sterne's second session of the day will be introduced by Yosi Heber, Founder and President of Oxford Hill Partners, and will focus on what all in upper management are most interested in -- what's profitable. Attendees will gain professional insight into online metrics from acquisition through navigation, content consumption to conversion and retention. Sterne's presentation will discuss best practices and techniques to turn online efforts into a high-performance marketing machine. Attendees will walk away with a firm understanding of the technology and tools necessary to satisfy the needs of their most demanding executives.

About Jim Sterne:

Jim Sterne is an international consultant to Fortune 500 companies and entrepreneurs on electronic marketing and customer interaction. Sterne focuses his 25 years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written eight books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne produces the Emetrics Summit and is President of Target Marketing.

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