LONDON, UK -- (MARKET WIRE) -- October 31, 2006 --Embargo: 08.00am Tuesday 31 October 2006


Prudential plc has announced that it has received a licence from the Dubai Financial Services Authority (DFSA) to operate as an authorised firm from the Dubai International Financial Centre (DIFC).

Prudential will initially target a largely untapped and growing wealth management opportunity across the United Arab Emirates by providing investors in the region access, through financial intermediaries, to its existing international fund range. Prudential also plans to launch new funds backed by assets from the region as well as Sharia-compliant funds that will be available internationally.

The funds that will be available initially include the International Opportunities Funds (Luxembourg), Prudential ICICI Mutual Funds (India) and the M&G Funds (UK) range.

Ajay Srinivasan, Chief Executive, Fund Management, Prudential Corporation Asia, said: "The Middle East has great potential for wealth management and this base at the DIFC gives us the opportunity to leverage our successful fund management operation to both access new customers and also cater to the growing Islamic finance sector.

"In due course, we plan to launch conventional and Sharia-compliant funds backed by regional assets and these will also be made available to international investors."

                                    - ENDS -

Enquiries to:

Media                                      Investors/Analysts 

Jon Bunn                 020 7548 3559     James Matthews   020 7548 3561

William Baldwin-Charles  020 7548 3719     Valerie Pariente 020 7548 3511

Notes to Editor:

About Prudential

*Prudential plc, a company incorporated and with its principal place of 
 business in the United Kingdom, and its affiliated companies constitute 
 one of the world's leading financial services groups. It provides 
 insurance and financial services directly and through its subsidiaries 
 and affiliates throughout the world. It has been in existence for over 
 150 years and has £238 billion in assets under management, as at 30 June 
 2006. Prudential plc is not affiliated in any manner with Prudential 
 Financial, Inc, a company whose principal place of business is in the 
 United States of America.

Forward-Looking Statements

This statement may contain certain "forward-looking statements" with respect to certain of Prudential's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words "believes", "intends", "expects", "plans", "seeks" and "anticipates", and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Prudential's control including among other things, UK domestic and global economic and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of reserves for future policy benefits. As a result, Prudential's actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements contained in this statement or any other forward-looking statements it may make.

                      This information is provided by RNS
            The company news service from the London Stock Exchange