-- Shared Calendaring and Workspace, so marketers can coordinate street
teams in the field
-- Message Boards, for comment or gossip on a variety of hot issues,
including breaking news
-- Photo, Video, Audio and Document Posting, for publishing member
content
-- Instant Messaging and VoIP calling, for enhanced sharing and virtually
free communications
-- Marketers Analytics, so brand teams can gain insights into their
community's group activities in order to motivate, instruct, and profile
program participants
"Offering a turn-key collaborative program enhances a marketing company's
ability to motivate, manage, and monitor street teams on a large-scale
basis," said YFonGlobal CEO
Marian Sabety. "Being fast, flexible, and responsive is crucial for an
effective word-of-mouth campaign and WindStorm provides the tools to
roll-out, manage, and fine-tune large grassroots campaigns at rapid fire
pace."
Boston-based alternative marketing agency Street Attack partnered with
YFonGlobal to advise on the features and functionality of the platform.
Street Attack works with several Fortune 100 brands and will also be the
first to implement Windstorm. "WindStorm offers the most extensive,
feature-rich menu for online collaboration," said Street Attack CEO Brett
Zaccardi. "We expect this solution to bolster management and inter-team
communications; our street teams will be able to send and review messages,
coordinate activities, view campaign results, and manage grassroots organic
marketing campaigns."
About YFonGlobal, LLC
YFonGlobal, a Washington D.C.-based company, offers a robust start-up
social networking platform (like MySpace.com) in a fraction of the time it
would take to build your own. YFonGlobal's WindStorm product features
options such as calendaring, file sharing and collaboration as well as
carrier class VoIP telephony in a military class secure environment.
YFonGlobal's WindStorm is tailored to each customer, and privately branded
for advertising and PR agencies and their B2C, B2B, B2G customers.
Customers trust YFonGlobal because it is backed and managed by proven
leaders in IT and telephony. For more information about YFonGlobal, LLC,
visit www.yfonglobal.com.
Contact Information: Contact: Nancy Rose Senich (703) 442-0080