TUSTIN, CA -- (MARKET WIRE) -- November 13, 2006 -- The Jewelry Exchange, one of the nation's leading jewelry manufacturers and retailers, in conjunction with Seiko Watch Corporation of America, announced the winner of the Seiko Consumer Watch Registration Sweepstakes. Marisa Diamond, a resident of a Southern California suburb, won $5000 in a random drawing held by Seiko Watch. Ms. Diamond purchased her Seiko watch at the Jewelry Exchange, in Tustin, California.

The sweepstakes grand prize had a choice of one of the following gifts:

1. Five thousand dollars, awarded as a check; or

2. A trip for two to Hawaii or a travel voucher in the value of $5000; or

3. A home theatre system, awarded as a gift card for $5000 at a major electronics retailer.

The contest winner elected to receive the check, which was presented to her at the Jewelry Exchange corporate headquarters, in Tustin, California.

The Jewelry Exchange carries a full line of Seiko watches, as well as many other major brands. The company also specializes in the sale of loose diamonds and is the nation's largest private direct diamond importer. Additionally, the Jewelry Exchange is a leading jewelry manufacturer, and offers factory-direct pricing to the public, which is up to 80% below regular retail prices. Although the Jewelry Exchange does not manufacturer the watches that they sell, in keeping with their factory-direct business model, they offer them at substantial discounts.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 30 years, doing business as The Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, Washington, D.C./Bethesda, Phoenix, Minneapolis/Eagan, and Denver/Greenwood Village. The company operates as The Jewelry Factory in New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates The Jewelry Source.

The Jewelry Exchange is the largest private importer of diamonds in America, and has over 30,000 loose diamonds in stock. The Jewelry Exchange was also recently named one of the top 25 jewelers in America. For more information, or for directions to a store near you, call 1-800-441-0715 or go online at www.jewelryexchange.com.