Networking Leader Unveils Cisco Mobile Web to Customers, Industry Partners and Public
SAN JOSE, CA -- (MARKET WIRE) -- November 15, 2006 -- Addressing the needs of an ever-mobile world,
Cisco® (NASDAQ: CSCO) today unveiled its mobile-specific website, Cisco
Mobile Web, which presents a wealth of information to information
technology (IT) administrators, customers and others who want real-time
Cisco content from a variety of mobile devices, such as 3G cell phones,
Web-enabled PDAs, and other handheld devices.
Optimized specifically for mobile devices, the Cisco Mobile Web,
www.cisco.com, enables easy and intuitive navigation of pertinent Cisco
information, such as news, financial results, new products, security
updates, technical support, streaming video, call-on-demand, event links
and other relevant features.
"Having information at our fingertips is a tremendous advantage," said
David Casillo, senior vice president of product management, Insight. "As a
channel partner, it is important for our team to have technical
information, regardless of time or location. This gives us a real
time business benefit and allows us to provide superior client service
while in the field."
Recently, the Gartner Group estimated that there will be three billion
mobile subscribers in the world by 2010. This indicates that there will
soon be more people around the world with access to mobilized content, than
people with standard PC-based Web browsers.
"Having content optimized for mobile use gives our customers and
stakeholders an empowering and tangible tool to stay informed," said
Marilyn Mersereau, vice president of corporate marketing at Cisco Systems.
"Mobility is fundamental to the being, which is why development of the
Cisco Mobile Web is a natural extension of solutions built for the Human
Overcoming Mobile Content Challenges
To address a mobile market, many technical challenges must be overcome. One
of the most pressing issues in delivering handheld content is optimizing
the delivery mechanism -- addressing issues of latency, non-device
conformity, minimal standardization and multiple operating systems.
By working with industry organizations, such as W3C.org and the Mobile Web
Panel at Web 2.0, Cisco developers have incorporated industry best
practices in rolling out the new mobile Website. An example of this is how
the mobile Cisco.com formats video, text and single-click dialing features,
so that users can easily navigate and find information.
Furthermore, the mobile site supports a majority of handheld and cellular
Web browsers, including: AvantGo, Blackberry, GoodAccess, Intellisync,
NetFront, Opera, PalmOne, Symbian, and Windows Mobile. This allows Cisco
content to reach the largest number of mobile workers and devices.
"True mobility empowers users to have information from a variety of devices and having it readily available at any time," said Alan Cohen, senior director of mobility solutions at Cisco. "Having content specifically optimized for mobile users is a powerful way for any organization to add value and enhance relationships."
More information about Cisco's mobile Website can be found at:
About Cisco Systems
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, go to
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owners. The use of the word partner does not imply a partnership
relationship between Cisco and any other company. This document is Cisco
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