BIGresearch's Simultaneous Media Shows How to Reach Them
Word of Mouth Read Article on Product TV / Broadcast Newspaper Inserts Internet Advertising"As more marketers focus on the ROI of their media campaigns, they will need to integrate the consumer into their plans and understand how to most effectively reach them in order to influence a transaction," said Pilotta. Additional information on SIMM and other BIGresearch samples may be accessed by going to: http://www.bigresearch.com and clicking on Complimentary Top Line Findings. To comment on this release visit the BIGresearch blog: http://whencustomerstalk.blogspot.com About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. The syndicated Simultaneous Media Usage Survey (SIMM) monitors more than 15,000 consumers twice each year to identify opportunities in a fragmented and changing marketplace including the media. The syndicated Consumer Intentions and Actions Survey (CIA) monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
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