SAN JOSE, CA -- (MARKET WIRE) -- December 6, 2006 -- Cisco® (NASDAQ: CSCO) today announced that Dan Scheinman will lead the newly formed Cisco Media Solutions Group, which will be responsible for developing and marketing infrastructure products that will help digital media content owners improve the content experience for consumers. Scheinman, who most recently served as senior vice president of Corporate Development, will be senior vice president and general manager of this new organization and reporting directly to John Chambers, chairman and CEO of Cisco.

"The consumer and entertainment content markets are examples of markets being disrupted by digital technology and broadband. We're entering a new golden age for the consumer who is now being empowered with the choice to access content at anytime, anywhere, on any device," Scheinman said. "The charter of the Cisco Media Solutions Group is to help accelerate this market and technology transition by working with content providers and other digital media companies to ensure the highest-quality experience for the end-user."

Scheinman has been with Cisco for 14 years. Most recently, as head of Corporate Development, Scheinman charted the strategy for and led a world-class organization through more than 40 acquisitions including high-profile and foundational purchases of Linksys and Scientific-Atlanta. These acquisitions have been instrumental in helping familiarize consumers of home networking and entertainment technologies with Cisco and for creating new growth opportunities for the company. They will also help Cisco utilize networking as a transformation tool to shape and greatly enhance people's everyday experiences -- a vision outlined in the recently launched "Human Network" campaign.

Succeeding Scheinman as the head of the Corporate Business Development organization will be Ned Hooper, who has been vice president of Corporate Business Development for the last two years and is an 9-year veteran at the company. As vice president of Corporate Business Development, Hooper has been responsible for driving more than 35 acquisitions including recent acquisitions such as Airespace, Perfigo, and Sypixx. Hooper has also been pivotal in driving Cisco's investment strategies in innovative, early-stage companies in emerging technology and global markets. Hooper will report to Rick Justice, senior vice president of Worldwide Operations and Business Development.

Also joining this organization and reporting to Rick Justice is Steve Steinhilber, vice president of Strategic Alliances and Corporate Consulting Engineering. Steinhilber has helped Cisco forge and expand a number of key alliances with leading IT vendors as well as industry organizations helping to drive the next generation of standards for the Internet.

"I am very excited about these evolutionary organizational and business changes that represent the next step in Cisco's effort to enable the consumer revolution taking place today," said John Chambers, chairman and CEO of Cisco. "Under Dan's proven leadership, I believe that Cisco will be able capitalize on the next wave of market transitions that will impact the digital media space, which promises to make content accessible all the time, anyplace, anywhere. I also have the highest confidence that Ned will continue to successfully lead Cisco's Corporate Business Development organization that he has already been instrumental in helping build. These changes affirm my belief that Cisco is a company not only built to last, but one that is built to lead."

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the following link:

http://newsroom.cisco.com/dlls/podcasts/rss.html

Contact Information: Press Contact: John Noh Cisco Systems, Inc. 408 853-8445 Email Contact Industry Analyst Contact: Skip MacAskill Cisco Systems, Inc. 408 525-1583 Email Contact Investor Relations Contact: Liz Lemon Cisco Systems, Inc. 408 527-8452 Email Contact