Independent Analyst Nikki Baird to Lead Discussion on "Customer Experience Management: Big Ideas for Retailers Outside the Big Box"
Title: Customer Experience Management: Big Ideas for Retailers Outside the Big Box Date: Tuesday, December 12, 2006 Time: 1:00 p.m. EST / 10:00 a.m. PST Length: 1 hour Registration URL: http://www.harte-hanks.com/retailwebinar Presenters: Nikki Baird, Principal Analyst, Forrester Research, Inc. Wendy Lynes, Vertical Practice Leader, Retail Market, Harte-Hanks, Inc.About Harte-Hanks, Inc. Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Contact Information: Media Contact: Chet Dalzell Harte-Hanks (212) 520-3232 chet_dalzell@harte-hanks.com