Contact Information: CONTACT: Merilee Kern 858-577-0206 Email Contact
Childhood Obesity Confronted at the Front Line With Launch of Fictional Children's Book Titled 'Making Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids'
Award-Winning Story That Enlightens, Empowers and Motivates Kids to Eat Nutritiously and Lead an Active Lifestyle Re-Released Under New Title and ISBNs: Boys' Edition: 978-1-58736-742-7; Girls' Edition: 978-1-58736-743-4
| Source: Healthy Kids' Catalog
SAN DIEGO, CA -- (MARKET WIRE) -- January 2, 2007 -- Healthy Kids' Catalog
(www.healthykidscatalog.com) -- a one-of-a-kind online catalog company
exclusively offering "Solutions That Foster Healthy Children," today
announced that the ground-breaking fictional children's book titled "Making
Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids," authored by
company founder and CEO Merilee Kern, is now available under new ISBNs:
Boys' Edition: 978-1-58736-742-7; Girls' Edition:
978-1-58736-743-4 (Paperback, $11.95 U.S.). This new title marks the
second edition
re-release of the iParenting Media "Excellent Products of 2006"
award-winning book, "It's Not Your Fault That You're Overweight."
This unique piece of fictional children's literature has been heralded by
an array of health industry experts for its approach in helping overweight
kids get on a healthy track, as well as motivating those within a healthy
weight range to not only continue making wise lifestyle choices, but also
better understand and empathize with peers currently struggling with a
weight problem. TV and radio personality Sally Jessy Raphael recently
noted, "This [book] is a very good idea... the best thing I think you can
do for your kids."
"The new title better conveys this book is 'not' just for those struggling
with a weight problem, but rather is intended to educate and empower
children at large," said Kern. "The new title also clearly imparts the
story's overriding message that healthy living is as simple as consistently
making one positive, relatively easy choice after another."
Written for children ages 7 through 14, "Making Healthy Choices - A Story
to Inspire Fit, Weight-Wise Kids" comes in gender-specific, but otherwise
identical, editions to ensure the story best resonates with the young
reader. The book uniquely depicts an average overweight American child as
(s)he encounters -- and ultimately overcomes -- the emotional and physical
challenges associated with an adolescent overweight condition.
This first-of-its-kind children's story uses a non-combative, relatable
style and tone to engage, entertain and appeal to a child's emotions
without invoking feelings of defensiveness or other distress that kids
often experience when discussing this sensitive topic. In the end, "Making
Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids" is a tale of
hope that spotlights a representative overweight American child who, by
better recognizing the many outside pressures and influences encountered
each day as well as the importance of good nutrition and physical activity,
achieves the goal of living a healthier, happier life.
2006 was a benchmark year for the originally titled version of "Making
Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids." In addition to
West Virginia's Kanawha County Public Library formally integrating almost
two-dozen units into its inventory, and with other public library systems
following suit, the title also passed the California Department of
Education's Legal and Social Compliance Review and, as such, is currently
listed among the Department's online list of "Legal and Social Compliance
Approved Out-of-Cycle Instructional Materials" -- items which may be
purchased using either Proposition 20 Lottery or IMFRP funds. In addition,
the book was formally adopted by both HealthTime, LLC for inclusion in its
structured adolescent weight management program, and Revgear Sports who has
bundled the title within its "Empowerment Package" -- a compilation of
adolescent healthy living tools.
Kern continues, "This book offers a unique opportunity for frank dialogue
between children and their caregivers -- parents, educators, pediatricians,
dietitians, fitness trainers, and youth program leaders alike. Such
discourse will better assure kids of all shapes and sizes understand the
importance of making healthy lifestyle choices, and learn practical
strategies related thereto. Closing this communication gap is also apt to
inspire children to take ownership of their own health condition and
actually apply this key learning in their daily lives."
"Making Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids" can be
purchased online at www.HealthyKidsCatalog.com, www.BarnesandNoble.com and
www.amazon.com. The Coloring and Activity E-Book adaptation for children
ages 6 and under is also available for online purchase at both
www.HealthyKidsCatalog.com and www.NotFault.com -- list price $3.95. More
details about the book, itself, can be accessed at www.notfault.com.
About Healthy Kids' Catalog
Established in 2006 and with corporate headquarters in San Diego,
California, first and one-of-a-kind Healthy Kids' Catalog
(www.HealthyKidsCatalog.com) is dedicated to improving the state of kids'
health by offering a comprehensive line of top-quality "Solutions That
Foster Healthy Children" from one convenient online destination. With
Healthy Kids' Catalog, parents, educators, physicians and other youth
caregivers benefit from single-point access to a broad selection of
kid-friendly healthy living resources, including toys, exercise equipment,
sports gear, videos & DVDs, books, kitchen appliances and more. The company
also publishes WEIGHT-WISE KIDS, a free monthly electronic newsletter that
"serves up" youth-specific healthy living advice, information, news, and
resources.
Note to Editors: If you would like to receive a free reviewer's hard
and/or electronic PDF-formatted copy of this title, please contact
press@healthykidscatalog.com with your format preference (hard copy or
electronic) and full shipping details, as applicable.