SAN FRANCISCO, CA -- (MARKET WIRE) -- January 11, 2007 -- MACWORLD -- Apple Inc.'s new iPhone has rocked smart phone stocks and wowed tech pundits, but leading up to its availability in June it's also poised to provide a huge boost to Mac business software companies, according to Alykhan Jetha, President of Toronto-based Marketcircle Inc. Marketcircle produces the award-winning Daylite 3 Productivity Suite and Billings 2 expense and invoicing application showing at Macworld this week at booth S537.

"Our engineers have scoped the iPhone, and combined with Apple's Sync Services, we are confident we can bring shared contacts and meetings and individuals tasks and appointments from Daylite to the iPhone," says Jetha. "Given that Apple is likely to sell millions of these must-have devices to Mac-based business and creative professionals, and with the productivity gains Daylite offers, we're looking forward to significant growth in the Mac small business software market. We are working hard to make sure our customers can take advantage of the iPhone."

Designed for the unique needs of Mac-based businesses of 1-50 people, Daylite 3 is the latest version of Marketcircle's award-winning productivity management software offering groupware and collaborative features such as meetings, shared calendars, shared contacts, shared projects, email integration and more. Daylite 3 Productivity Suite is priced at US $189 per seat.

Apple's iPhone combines three products -- a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching -- into one small and lightweight handheld device.

Apple's Sync Services provides a powerful and extensible mechanism that enables data to move seamlessly between multiple Macs, devices such as smart phones and PDAs, and network services. Included in Mac OS X v10.4 Tiger, any Mac OS X application can tap into this functionality to sync any kind of data reliably, frequently, and easily.

About Marketcircle Inc.

Marketcircle Inc. develops award-winning business applications for Mac OS X, including Daylite productivity management software, Daylite Mail Integration Module (DMI), and Billings 2, a practical time billing and invoicing application. Incorporated in 1999, Marketcircle Inc. is located in Toronto, Canada, with offices in London, United Kingdom, and partners worldwide.

Copyright © 2007, Marketcircle Inc. All rights reserved. Daylite, Daylite 3, Daylite Mail Integration Module (DMI) and Billings 2 are trademarks of Marketcircle Inc. All other trademarks are the property of their respective owners.

Contact Information: Media Contact Information Gareth Watson Director of Marketing Marketcircle Inc. Email: Email Contact Phone (North America): +1 905 910 0347 Phone (United Kingdom): +44 (0) 845 644 6261 Jill McCubbin Communications Strategist market2world communications inc. Email: Email Contact Phone: +1 613 256-3939