NEW YORK, NY -- (MARKET WIRE) -- January 11, 2007 --Ewire -- Can industrial dinosaurs learn fast enough to embrace sustainability challenges? Can entrepreneurial mammals grow fast enough to make a difference?

These are the questions Peter M. Senge, founding chairperson of The Society for Organizational Learning (SoL) and author of "The Fifth Discipline: the Art and Practice of the Learning Organization" will be discussing with John Elkington, Founder, Director, and Chief Entrepreneur, SustainAbility, (U.K.), and author of "Cannibals with Forks."

This conversation is part of a series of audio conferences on sustainable business practices entitled "Conversations on the Art and Practice of Sustainable Enterprise" being sponsored by The Sustainability Consortium of the Society for the Organizational Learning (SoL), in conjunction with J. Ottman Consulting, a leading consultancy on green marketing and eco-innovation.

Peter M. Senge, Ph.D. is a senior lecturer at the Massachusetts Institute of Technology. He has lectured extensively throughout the world, translating the abstract ideas of systems theory into tools for better understanding of economic and organizational change. He has worked with leaders in business, education, health care and government. The Journal of Business Strategy named Dr. Senge as one of the 24 people who had the greatest influence on business strategy over the last 100 years.

John Elkington chairs or serves as member of councils and committees, e.g. for Business & Human Rights Resource Centre (B&HHRC), Dow Jones Sustainability Indexes, The Environment Foundation, Export Credits Guarantee Department (ECGD), Business in the Environment, Royal Society of Arts (RSA), Zouk Ventures and Instituto Ethos, Brazil. BusinessWeek described John in 2004 as "a dean of the corporate-responsibility movement for three decades."

Registration fee is U.S. $199 (25% discount for not for profits and students).

CDs for this and prior conversations between Peter Senge and other sustainability leaders are also available.

To register or to find out more information, go to

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