Best in Class Companies Are Leveraging Endpoint Data Protection to Control Sensitive Data Loss, Misuse, and Abuse
The Majority of Those Studied Indicated They Are Looking to Implement an Endpoint Data Protection Solution to Reduce Data Loss, Theft, and Misuse on Corporate Endpoints
BOSTON, MA -- (MARKET WIRE) -- January 12, 2007 -- In today's business landscape, one could argue
that if your data isn't dynamically flowing to vendors, customers, and
colleagues you are not as competitive as you could be in the marketplace.
In a culture in which it's increasingly becoming more acceptable to email a
colleague a PDF of the company's latest forward-looking statement and to
copy sensitive corporate files to a USB key for use at home, there are
significant data security concerns among many of today's high-technology
enterprises. While companies are trying to address these security concerns,
they are also under ever-increasing pressure to comply with regulatory
policy around personal and private data. Executives continue to lose sleep
over the potential exposure of their company's intellectual property as
well.
"The best endpoint data protection strategy falls short if it doesn't
include data in motion and data at rest on stationary, mobile, and
removable media. The risk of data loss is particularly high in exclusively
mobile workforces or in environments where intellectual property is
exchanged through public channels. By operating in a blind mode, IT
organizations continue to lack visibility and understanding of their
critical data flow, and they increase the risk of losing their data through
unintended methods. Organizations need to take action in order to gain
greater visibility into the location of their sensitive data, to understand
the typical authorized use pattern of that data, and to protect it
appropriately," said Brian Guild, Senior Research Analyst, Aberdeen.
The latest information management and security benchmark report, titled
"Endpoint Security Strategies Part II: The Endpoint Data Protection
Benchmark," announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS),
found that the majority of respondents, 64% report a desire to implement
endpoint data protection in order to protect data on lost or stolen
laptops. A further 42% report that they want the solution to control
misappropriation of sensitive data by authorized employees, while another
39% want to protect themselves in case of lost or stolen removable media
devices (USB thumb drives, removable hard drives, CD-R).
To download a complimentary copy of this report, underwritten by RSA,
WinMagic, Verdasys, Pointsec, GuardianEdge, and SafeBoot, please visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3717
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.