NEW YORK, NY -- (MARKET WIRE) -- January 15, 2007 -- As the "always online" generation of consumers grows up under the constant influence of the Internet, iPods, cellphones, and a host of new media channels, retailers can expect that many shoppers today and certainly the shoppers of tomorrow are coming to expect an entirely new level of personalization and immediacy in all of their interactions. The demand for immediacy, connectivity and personalization will go well beyond just social relationships to actually become a determining factor in where and how consumers choose to spend their money on everything from apparel and footwear to electronics, pharmaceuticals and even groceries.

In the end, only the retail organizations that evolve to meet the emerging demands and expectations of this "always online" generation will succeed. Customer experience will become increasingly critical as retailers strive to differentiate themselves from competitors and attract the next generation of consumers.

WHO:    Join Gordon Adams, Senior Vice President of Vue Technology, for a
        panel discussion this week at the National Retail Federation's
        Retail's BIG Show 2007.

WHAT:   The Future of RFID in Retail -- Adams will participate with other
        panelists in a discussion of RFID technology and how it uniquely
        addresses the expectations and demands of the "always online"
        generation. He will explain the proven benefits of item level RFID
        and discuss how retailers can leverage the technology now to manage
        and grow their businesses.

WHERE:  NRF 96th Annual Convention & EXPO, Jacob K. Javits Convention
        Center, New York City, Room EXPO Hall, 3D04

WHEN:   Tuesday, January 16, 12:30 p.m. - 1:15 p.m.

Contact Information: For more information, contact: Jane Carpenter 781-782-5740