NEW YORK, NY -- (MARKET WIRE) -- January 15, 2007 -- As the "always online" generation of consumers
grows up under the constant influence of the Internet, iPods, cellphones,
and a host of new media channels, retailers can expect that many shoppers
today and certainly the shoppers of tomorrow are coming to expect an
entirely new level of personalization and immediacy in all of their
interactions. The demand for immediacy, connectivity and personalization
will go well beyond just social relationships to actually become a
determining factor in where and how consumers choose to spend their money
on everything from apparel and footwear to electronics, pharmaceuticals and
even groceries.
In the end, only the retail organizations that evolve to meet the emerging
demands and expectations of this "always online" generation will succeed.
Customer experience will become increasingly critical as retailers strive
to differentiate themselves from competitors and attract the next
generation of consumers.
WHO: Join Gordon Adams, Senior Vice President of Vue Technology, for a
panel discussion this week at the National Retail Federation's
Retail's BIG Show 2007.
WHAT: The Future of RFID in Retail -- Adams will participate with other
panelists in a discussion of RFID technology and how it uniquely
addresses the expectations and demands of the "always online"
generation. He will explain the proven benefits of item level RFID
and discuss how retailers can leverage the technology now to manage
and grow their businesses.
WHERE: NRF 96th Annual Convention & EXPO, Jacob K. Javits Convention
Center, New York City, Room EXPO Hall, 3D04
WHEN: Tuesday, January 16, 12:30 p.m. - 1:15 p.m.
Contact Information: For more information, contact:
Jane Carpenter
781-782-5740
jane_carpenter@lpp.com