SAN DIEGO, CA and BOCA RATON, FL -- (MARKET WIRE) -- January 15, 2007 -- -- a one-of-a-kind online catalog company exclusively offering "Solutions That Foster Healthy Children," and authors of The Five Star Plan for Better Health, a guided program designed to help the entire family make smart lifestyle choices that is available at, today announced a call for entries for the Second Annual "Heart-Smart Art Contest" initiative intended to get elementary and middle-school age children off to a healthy start in 2007.

"This contest is a fantastic way to get America's kids thinking about healthy living at the onset of the new year," said CEO Merilee Kern, author of the award-winning fictional children's book "Making Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids." "With the Centers for Disease Control and Prevention estimating that over 9 million American children aged 6-19 are either overweight or obese, a fun program such as this that increases awareness of good nutrition and fitness through creative expression is one very positive step in the right direction."

To enter the contest, kids ages 14 and under should submit an original work of art no larger than 8.5"x11" that depicts a child making "some" type of healthy lifestyle choice. Entries, which should be submitted via USPS to, 10755 Scripps Poway Parkway #508, San Diego, CA 92131 along with the entrant's name, mailing address, email address, phone number and age, must be received no later than February 9, 2007, with the winner to be announced on Valentine's Day, February 14, 2007 -- a fitting day on which to honor "heart-smart art."

The child within each of the four available age categories (3-5, 6-8, 9-11 and 12-14) who best interprets a healthy lifestyle choice -- as determined by a panel of health experts -- will each receive a prize package that includes the following items, which are all available for purchase at

--  An author inscribed and signed copy of "Making Healthy Choices - A
    Story to Inspire Fit, Weight-Wise Kids" - heralded by an array of health
    industry experts for its approach in helping overweight kids get on a
    healthy track, as well as motivating those within a healthy weight range to
    not only continue making wise lifestyle choices, but also better understand
    and empathize with peers currently struggling with a weight problem;
--  The Five Star Program for Better Health - A guided program to help
    families eat nutritiously, exercise and develop a positive attitude.
    Program includes a Healthy Choice Manual, Tracking System, Exercise Towel
    and Magnet;
--  Body Mechanics™ - the world's first superhero entertainment brand
    dedicated to fighting childhood obesity through an action adventure 2-disc
    set including an award-winning movie and interactive DVD game;
--  An age-appropriate membership in Grandma's Healthy Kids Club, a
    motivational program designed to help children lose weight safely, without
    dieting, or just improve their eating and exercise habits, to also include
    "Coach Coz and the Kid Crew" - a DVD that combines hilarious dance
    instruction segments with original music videos to classic songs from the
    70s and 80s;
--  A "Thumbs Up for Healthy Living" package featuring the patent-pending
    EZ-Rope™ Classic ( - the jump rope without the
    middle™, Thumbs Up For Healthy Living Interactive Workbook that aims to
    teach children about proper nutrition, good eating habits and basic fitness
    in a language they can understand, and Thumbs Up Thermal Lunch bag (for age
    3-11 category winners); an EZ-Rope™ Classic, EZ-Music CD, and a Fun and
    Fitness the EZ-Way 30-minute conditioning manual (for age 12-14 category
--  Fantastically Fit Kids™ Workout DVD - the first kids workout DVD to
    incorporate full body resistance training and yoga in one routine (for age
    9-11 and 12-14 category winners);
--  Fifty free custom-designed SparklingCards™ ( -
    one-of-a-kind customized greeting cards on which each winner's original 
    work of art will be imprinted.

Janice Sussman, MBA, co-author of The Five Star Plan for Better Health, notes, " and I share the same passion for helping educate and enlighten children on how to make positive lifestyle choices, and motivate them to apply this knowledge in their daily lives. This contest is an exciting way to plant the seeds of healthy living knowledge in kids' minds as they consider what scene to depict for their entry."

Full "Heart-Smart Art" contest rules and details can be accessed online at

About Healthy Kids' Catalog

Established in 2006 and with corporate headquarters in San Diego, California, first and one-of-a-kind Healthy Kids' Catalog ( is dedicated to improving the state of kids' health by offering a comprehensive line of top-quality "Solutions That Foster Healthy Children" from one convenient online destination. With Healthy Kids' Catalog, parents, educators, physicians and other youth caregivers benefit from single-point access to a broad selection of kid-friendly healthy living resources, including toys, exercise equipment, sports gear, videos & DVDs, books, kitchen appliances and more. The company also publishes WEIGHT-WISE KIDS, a free monthly electronic newsletter that "serves up" youth-specific healthy living advice, information, news, and resources.

Note to Editors: If you would like to receive a free reviewer's hard and/or electronic PDF-formatted copy of Ms. Kern's book, "Making Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids," please contact with your format preference (hard copy or electronic) and full shipping details, as applicable.

About The Five Star Plan for Better Health

Based on sound principles of nutrition and motivation, The Five Star Plan for Better Health is a motivational approach to help families make healthy choices -- one that is practical and easily adapted to the modern family's busy lifestyle. Through this guided program's easy-to-follow tracking system, families learn how to eat nutritiously and exercise, and develop a positive attitude as they replace poor habits with new, positive ones. The Five Star Plan for Better Health was created by Janice K. Sussman, MBA, an organizational skills and goal-setting expert, and Karen M. Gauci, MPH, a registered and licensed dietitian who operates a private practice in Boca Raton, Florida. They can be reached through their Web site at or by telephone at 1-561-393-0996.

Contact Information: CONTACT: Merilee Kern 858-577-0206 Email Contact