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EagleTM Re-Stages Corporate/Product Brands
Introduces New Corporate ID, Website, Collateral, and Advertising Campaign
| Source: Eagle Technology Management, Inc.
MARION, IA -- (MARKET WIRE) -- January 16, 2007 --Eagle Technology Management, Inc. (ETM) has
re-structured its corporate and product branding to capitalize on the
strength of its growing product portfolio. The new structure subordinates
the corporate brand to the product brands (e.g., "Wings by ETM"), enabling
the company to leverage the brand equity in Wings -- and to position ETM to
introduce new products under the same branding structure.
"It's a matter of playing to our strengths," said Larry Kane, EagleTM's
president. "The success of our Wings platform has given the Wings brand
greater market recognition than the EagleTM name. Positioning Wings more
prominently is a straighter line to the value we provide and a short-cut
around the explanations required to get to the revelation, 'Oh, you're the
Wings guys.' Yes, we are. Now we're saying so more directly."
The new brand positioning is being supported by a marketing communication
program that comprises a new graphic mark, a new website (with a new domain
name, "byetm.com"), new collateral materials, and a new advertising
campaign, "The Way Up."
About Wings
Wings is an enterprise program for financial and tax-compliance reporting
that puts all of its functionality in a single processing environment --
with a common, relational database -- comprising applications for annual
statements, state filings and forms, and premium and municipal taxes for
insurers. Wings is the only such comprehensive platform in the industry
that's available in a fully hosted version.
About ETM
ETM is a software and procedures-development firm that specializes in
providing financial reporting and tax-compliance applications for insurers.
ETM is dedicated to efficient financial processing and reporting, making
its clients more efficient, consistently accurate, and uniformly compliant.
For more information, please visit www.byetm.com, call (800) 975-3245, or
e-mail sales@byetm.com.