ATLANTA, GA -- (MARKET WIRE) -- January 16, 2007 -- Planet Smoothie is now accepting online auditions to become the "Cup Man," the long-standing icon from Planet Smoothie, one of the country's most sought-after smoothie concepts. Consumers will be thrilled to discover they can submit an audition video now through February 21 at in hopes of taking a front seat in an eco-friendly vehicle for a cross-country healthy, green adventure this Spring. While Cup Man may not travel faster than a speeding bullet, he will do more than simply attend the cross-country voyage -- along the way he will highlight activities that are "Good for You and Good for the Planet." Enthusiasts need only demonstrate why they believe they can take the role of Cup Man and Cup Man's alter ego, who will write a Blog chronicling his cross-country adventure, titled The Daily Planet.

Fueled in part by a menu of smoothies from Planet Smoothie, the Cup Man will cover more than 3,000 miles, departing Orlando, Florida mid-March and powering down in San Diego, California in mid-April. Don't be surprised to find the Cup Man splashing in an eco-friendly pool, visiting a biodiesel plant, making an organic chocolate bar, learning about solar power or riding an airboat through the Florida Everglades.

The Cup Man Tour includes stops in the following cities:

  -- Orlando, Fla.              -- Hilton Head, S.C.
  -- Jacksonville, Fla.         -- Atlanta, Ga.
  -- Birmingham, Ala.           -- St. Louis, Mo.
  -- Chattanooga, Tenn.         -- Springfield, Mo.
  -- Clarkesville, Tenn.        -- Tulsa, Okla.
  -- Bowling Green, Ky.         -- Oklahoma City, Okla.
  -- Cincinnati, Ohio           -- Amarillo, Texas
  -- Columbus, Ohio             -- Albuquerque, N.M.
  -- Dayton, Ohio               -- Phoenix, Ariz.
  -- Indianapolis, Ind.         -- San Diego, Calif.
Candidate Requirements

Candidates are required to submit a video of why they feel they would make the best Cup Man for the 30-day green trek. Before submitting however, Planet Smoothie encourages candidates to read the fine print. MUST BE ABLE TO HIT THE ROAD FOR 30 DAYS SEEKING EXPERIENCES AND PRACTICES THAT ARE GOOD FOR YOU AND GOOD FOR THE PLANET. Interested candidates should apply directly at by February 21.

The Cup Man will hit the road in March. For making the cross-country trek, the Cup Man stands a chance of taking home its own Planet Smoothie franchise and a supply of healthy beverages.

Search Details

Planet Smoothie has partnered with ViTrue to provide its consumers with the premier user-generated video platform on the Web. Utilizing ViTrue's platform, consumers are able to submit audition videos and view other Cup Man auditions directly from the Planet Smoothie Web site. Updated information will be posted throughout the month of January and consumers can submit their videos through mid-February.

In addition to finding out about the Cup Man Quest online, consumers can look for information at 120-plus Planet Smoothies stores across the country. Throughout the program, consumers will have a chance to win good for you and good for the planet prizes and coupons.

"Planet Smoothie understands that consumers today want to become a meaningful part of the brands they love. This tightly integrated online and offline Cup Man promotion is an exciting example of the Company's innovative approach to enabling its customers to immerse themselves in the brand experience," explains Reggie Bradford, chief executive officer of ViTrue. "This campaign takes a traditional off-line brand promotion and fuses it with an engaging and exciting on-line experience by combining real world grassroots marketing with disruptive online video technology. Planet Smoothie's promotion offers consumers a way to truly become part of the Planet Smoothie brand online, in store and across the country."

About Planet Smoothie

Founded in 1995, Planet Smoothie operates 128 units in 20 states. Planet Smoothie offers fresh fruit smoothies infused with vitamins and nutrients and caters to health-focused individuals with an active, occasion-driven lifestyle. Planet Smoothie is the original concept of Atlanta-based franchise portfolio Raving Brands, which also includes Moe's Southwest Grill, Shane's Rib Shack and PJ's Coffee of New Orleans. For more information on Planet Smoothie, visit

About ViTrue, Inc.

Headquartered in Atlanta, with offices in New York and San Francisco, ViTrue is reinventing the way brand marketing is created, priced and distributed via an online video platform that combines user services, user tools and brand partnerships. ViTrue's platform is a user-created advertising product that enables brands to leverage consumer creativity to produce more relevant and engaging advertisements at a lower cost of production. The Company's premier online video sharing community, recently awarded "Best of the Web" Video Sharing site by BusinessWeek along with YouTube and Google, is the destination for more than 100,000 registered members who are producing and sharing videos. For additional information, please visit

About SoBe

SoBe is a separate operating unit of Pepsi-Cola North America. Purchase, N.Y.-based Pepsi-Cola North America ( is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Established in 1995, Norwalk, CT-based South Beach Beverage Company produces and markets a line of ready-to-drink, non-carbonated juice blends, exotic teas, Energy Drinks and Vitamin Enhanced water under the brand name, "SoBe." All SoBe Beverages combine great taste with herbs, minerals, vitamins and other nutrient enhancers.

For more information, visit the SoBe web site at or call the Lizard Line at 1-800-588-0548.

Contact Information: Media Contact: Heather Graham Trevelino/Keller Communications Group Email Contact 404-214-0722, ext. 103