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NOKA Chocolate Announces New Flagship Dallas Location
The NOKA Chocolate Experience Comes to Life in Store Designed by Shimoda Design Group
| Source: NOKA Chocolate
DALLAS, TX -- (MARKET WIRE) -- January 29, 2007 -- NOKA
Chocolate, ranked '#1 luxury chocolate in the world' by the food
editors of TASTE, today announced plans for a new flagship Dallas retail
location. The new NOKA Chocolate boutique is currently under construction
in the city's booming Victory Park
area.
Situated close to the W Hotel and the American Airlines Center, the new NOKA Chocolate
location will service both business and leisure travelers and residents
in the master-planned, multi-use development that has been labeled a "city
within a city," where people work, play and sleep. The boutique is just
steps away from exceptional condominiums, apartments, hotels, restaurants
and other one-of-a-kind retailers and in close proximity to DART Rail at
Victory Station, valet parking and spa facilities.
NOKA Chocolate commissioned the Shimoda Design Group (SDG) of Los
Angeles as lead architect and designer. Joey Shimoda, Principal of SDG, is
no stranger to exquisite design and architecture, having worked in the
offices of Thom Mayne and Frank Gehry, and with his most recent credits
including the design of the Mikimoto jewelry store at the Regent Beverly
Wilshire Hotel and the Rolex Building, both in Beverly Hills, California.
"The NOKA Chocolate brand is the embodiment of quality and purity, so it
was essential that the design serve as a direct reflection of these
attributes," said Joey Shimoda. "An important element of the challenge was
to bring the NOKA Chocolate Experience to life and to make the store an integral part of the ceremony of gift
giving. We have created an environment that has never been seen before,
not only in the realm of chocolate, but in retail design in general."
NOKA Chocolate's
goal is to return chocolate to its pure, luxurious state by
handcrafting the finest single-estate dark chocolate truffles and
chocolates. NOKA's couverture, which is formulated to the Company's strict
specifications, is made from the rarest cacao sourced from exclusive
plantations around the world. The new location will feature NOKA's Vintages
Collection™, a compilation of the finest single-estate dark
chocolates, and The Grand Cru
Collection™, handcrafted truffles made with rare, single-estate dark
chocolate and fresh organic cream. Mixed collections will
also be available.
The new NOKA Chocolate retail boutique, located at 2422 Victory Park Lane
in Dallas, is scheduled to open in late March 2007.
Editor's Note: a high resolution photo of NOKA Chocolate's 24-piece Encore
Box dressed in red ribbon for Valentine's Day is available for download at
www.keeneypr.com/attachments/files/64/24p%20enc%20v_day.jpg.
About NOKA Chocolate
NOKA Chocolate is an artisan chocolatier dedicated to handcrafting truffles
and chocolates made with rare, single-estate dark chocolate. The Company
was founded by passionate advocates for gourmet chocolate who are devoted
to encouraging an appreciation for chocolate quality and purity as well as
the optimal tasting and gifting experience. For further information, visit
NOKA's online boutique at www.nokachocolate.com.
View NOKA's recent announcement about its new Encore Boxes at
http://www.marketwire.com/mw/release_html_b1?release_id=199427 and see
NOKA's tips for Valentine's Day at
http://www.marketwire.com/mw/release_html_b1?release_id=202668.
About Shimoda Design Group
Shimoda Design Group was founded on Valentine's Day, year 2000 on a
multi-disciplined platform that seeks to bring quality design, innovation
and technical excellence in projects of every scale. In addition to the
core staff of six, the studio has the ability to assemble an optimum team
of design professionals according to each clients needs. They include
planners, landscape architects, graphic designers, lighting consultants and
marketing professionals. Currently the firm has ongoing projects in Dallas,
New York, and Los Angeles. For more information please visit
www.shimodadesign.com.
About Victory Park
For further details on the Victory Park development please visit
www.victorypark.com.