Vue Technology Wins Consumer Goods Technology Readers' Choice Award

LAKE FOREST, CA -- (MARKET WIRE) -- February 5, 2007 -- Vue Technology, the leading provider of item-level RFID networking solutions, today announced that Consumer Goods Technology has selected the company as a Readers' Choice Award winner in the "Editors' Pick" category. Vue Technology was recognized for its contributions in helping consumer goods companies make sense of the complex world of information technology. Vue Technology works with consumer packaged good manufacturers and retailers to provide unprecedented visibility into inventory levels, location and authenticity while eliminating the prohibitive cost barriers previously associated with item-level RFID roll-outs.

"We are honored to be acknowledged by the editors of Consumer Goods Technology," noted Robert Locke, CEO of Vue Technology. "Our breakthrough RFID networking technology enables us to provide proven RFID solutions to consumer goods manufacturers and retailers looking to reap the numerous benefits of item-level inventory visibility. Through Vue Technology's cost-effective item-level initiatives, CPGs can dramatically reduce supply chain costs while also improving inventory management processes, promotion execution and new product introductions. For retailers, the benefits include decreases in out-of-stocks and shrinkage as well as enhanced customer experience."

Among the most critical challenges facing item-level RFID is the cost dilemma driven by the large number of readers and antennas required to track at the item level. Vue Technology is the first company to have solved this problem with its patent-pending networking approach that enables standard RFID readers to read across thousands of antennas, increasing by orders of magnitude the number of zones that a typical reader can support. This groundbreaking technology delivers unparalleled visibility throughout the supply chain, providing retail, warehouse, and manufacturing operations with a true view that describes what items they have, how many items they have, and where the items are located.

"The Consumer Goods Technology editorial team evaluates innovative technology providers and chooses to honor those that are really making a difference in the industry," added Lori Castle, editor of Consumer Goods Technology. "We selected Vue Technology for their exceptional work and commitment to the consumer goods market."

The 2007 Readers' Choice Awards are featured in the January issue of Consumer Goods Technology. Voters are asked to identify and rank the technology vendors they currently use, and rank their customer experience using each. Winners are determined by a combined score of sheer number of votes weighed against customer experience ratings.

About Vue Technology

Vue Technology is the leading provider of item-level RFID solutions, offering breakthrough RFID infrastructure components and a powerful software suite that delivers the most scalable, reliable, and ROI-driven RFID solutions on the market. Vue's TrueVUE™ RFID Platform provides the industry's only unified RFID infrastructure that allows customers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves to achieve RFID visibility down to the item level.

With its patent-pending RF Networking devices and UHF enabled VUEPoints™, Vue allows standard readers to network across thousands of antennas, exponentially increasing the number of zones that readers can support and dramatically reducing the cost barriers previously associated with item-level RFID roll-outs. Combined with an integrated software suite for device and network management, EPC commissioning, and RFID workflows, the TrueVUE™ RFID Platform is uniquely able to deliver significant and measurable ROI to its customers. For more information, visit www.vuetechnology.com.

Contact Information: Contact: Jamie Kress Vue Technology, Inc. 440.543.3486 jkress@vuetechnology.com Jane Carpenter Lois Paul & Partners 781.782.5740 Jane_Carpenter@lpp.com