BOSTON, MA -- (MARKET WIRE) -- February 5, 2007 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has put a stake in the ground with its latest report, "Manufacturing Flexibility: Synchronizing the Shop Floor and Supply Chain," by defining manufacturing flexibility as the convergence of supply chain visibility, production process capabilities, and dynamic decision-making. Competency in these business processes is established by performance in three key performance indicators (KPIs): finished goods inventory, on-time delivery, and manufacturing cycle time. Based on the analysis of responses from over 200 manufacturers, results show that best-in-class manufacturers are:

--  Three times more likely to have implemented open architecture
    automation systems.
--  Two times more likely to have manufacturing execution systems (MES) or
    enterprise resource planning (ERP) solution implementations that are
    readily configurable to changes in the production process.
--  Thirty-five percent more likely to have advanced planning and
    scheduling (APS) implementations, which are utilized in dynamic decision-
    making and have supply chain visibility, bottleneck constraint modeling,
    and lean manufacturing optimization functionality.
According to Matthew Littlefield, Manufacturing Research Analyst with Aberdeen Group, "Manufacturers are indicating to us that they are being pressured to reduce the use of demand uncertainty buffers, such as finished goods inventory and lead time, while at the same time experiencing increases in the demand uncertainty they are attempting to buffer against. The only way for manufacturers to successfully address this conflict is to improve both their system performance and dynamic decision-making capabilities."

Littlefield adds, "Our research shows the most effective way to improve overall manufacturing flexibility is to focus on improving two main aspects of the manufacturing process: production capabilities and dynamic decision-making." Recommendations include:

--  On the shop floor, move towards utilizing open architecture automation
--  MES and ERP implementations that are highly configurable to changes in
    the production process should also be utilized to improve production
--  An APS solution, either standalone or as an ERP extension, should be
    utilized to improve dynamic decision-making. The APS solution should have
    supply chain visibility, production constraint visibility, and lean
    manufacturing optimization functionality.
More than 200 manufacturers participated in the study, including Advanced Micro Devices, The Coca-Cola Co., ConocoPhillips, DuPont, Ford Motor Co., and Unilever. This study is made available to the public through the underwriting of: Factory Physics, Inc., Infor, Lawson, nMetric, and Synchrono. To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information -- Opportunity -- Insight -- Engagement -- Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Contact Information: Media Contact: Matthew Littlefield Aberdeen Harte-Hanks (617) 854-5204