-- Make ROI calculations standard operating procedure (SOP) in order to both justify projects upfront and confirm value at project completion. -- Include all associated costs in your ROI projections and calculations; do not overlook internal staffing costs as these represent a very significant portion of the total cost. -- Eliminate dependency on pen, pencil, and spreadsheet; utilize the reporting capabilities of the applications themselves and supplement with portals, analytics and business intelligence, and event management for real- time performance monitoring.This study is made available to the public by the following underwriters: Hitachi Consulting, Lawson, and Plexus Online. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3861 About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information -- Opportunity -- Insight -- Engagement -- Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
Contact Information: Media Contact: Cindy Jutras Aberdeen Harte-Hanks (617) 854-5247 cindy.jutras@aberdeen.com