ARLINGTON, VA -- (MARKET WIRE) -- February 6, 2007 -- MyPublicInfo, Inc. (, the leading provider of identity scoring and monitoring solutions for consumers, today announced its new IdentitySweep Family Plan, an identity theft protection service tailored to the needs of the everyday family. Identity thieves frequently target the identities of young children -- even toddlers and infants -- in order to steal their Social Security numbers and make use of their clean credit records. Children under the age of 18 are prime targets for identity thieves looking to use their information to open credit cards, obtain driver's licenses, or to sell on the black market. Over 5% of the identity theft related complaints the Federal Trade Commission received in 2005 were from individuals younger than 18.

The IdentitySweep Family Plan uses innovative identity scoring technology that can monitor up to four Social Security numbers, e-mail accounts, addresses and up to 12 credit and debit cards for an affordable $12.95 per month.

MyPublicInfo's new family plan includes the same proactive coverage of its signature IdentitySweep product for up to four family members in an effort to give parents peace of mind that their children's information is safe.

"The effects of identity theft are not felt solely by the individual whose information has been compromised. Rather, an entire family can feel the strain related to correcting a stolen identity. IdentitySweep Family aims to be an affordable, proactive identity management service offering an entire family the protection they need," said Dr. Harold Kraft, founder and CEO of MyPublicInfo.

Misuse of a Social Security number is one of the leading causes of identity theft -- one which credit monitoring services do not detect. Children who have been victimized by identity theft find themselves penalized by high interest rates for student loans and credit cards and blemished credit records that take years to repair.

MyPublicInfo's IdentitySweep Family enables users to monitor and prevent any fraudulent misuse of their Social Security number, as well as credit and debit card numbers, 24 hours a day, seven days a week for up to four family members.

MyPublicInfo's IdentitySweep Family is the first real-time identity management service extending protection to an entire family and is available for use at The service empowers users to proactively protect their personal information and avert identity crimes through innovative software tools that "sweep" the Internet for their personal information. IdentitySweep Family searches databases and chat rooms for Social Security numbers, credit card numbers, and other consumer information that has been hacked, stolen or breached.

About MyPublicInfo

MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the leading provider of consumer identity scoring and identity management services. MyPublicInfo sells the most comprehensive consumer products available through and, partner web sites, and other marketing channels. For more information or orders, please go to

Contact Information: Media Contact: Xenia von Wedel and Jennifer Tartaglione Terpin Communications Group 415.595.2030 Email Contact