UPDATE: Ericsson at 3GSM World Congress 2007As the leading telecom vendor, Ericsson welcomes you to an interesting week at the 3GSM World Congress in Barcelona, Spain, February 12-15, 2007. During the exhibition, we will arrange media activities such as a press briefing, in-depth technology roundtables, and a press cocktail party.Update: PRESS CONFERENCE FOR MEDIA AND ANALYSTSWhen: Monday, February 12, 9.30am (CET) - NEW Registration onsite from 9am (CET)Where: Metronom, C. Fusina 9, Barcelona (Note, Central Barcelona, not at La Fira)Metro: Line 1 (red) - Arc de Triomf Line 4 (yellow) - Jaume I / Barceloneta The press briefing will be hosted by President and CEO Carl-Henric Svanberg and will also be accessible via a live webcast on www.ericsson.com/press and www.ericsson.com/investors TECHNOLOGY ROUNDTABLES FOR MEDIAEricsson will arrange technology roundtables for media on: Tuesday, February 13, 11.30amEricsson's hospitality area, La Fira, Hall 8Introducing LTE, Long-Term Evolution, with Håkan Djuphammar, VP, Systems Management, R&D Tuesday, February 13, 1pmEricsson's hospitality area, La Fira, Hall 8Global Services with Erik Oldmark, VP, Strategy, Marketing & Portfolio Management, Global Services Wednesday, February 14, 10.30am Ericsson's hospitality area, La Fira, Hall 8Broadband everywhere with Johan Bergendahl, VP, Marketing Wednesday, February 14, noonEricsson's hospitality area, La Fira, Hall 8Mobile TV with Kurt Sillén, VP, Ericsson Mobility World and Per Nordlöf Director, Product Strategy & Portfolio Management Seats are limited. If you would like to participate in one or more of the roundtables, please register by sending an e-mail to press.relations@ericsson.com or call +46 8 719 6992 Please note that time and topic may be subject to change. INTERVIEW OPPORTUNITIESWe will be able to facilitate one-on-one interviews on selected topics upon your request. ERICSSON'S PRESENCE AT LA FIRAOne-on-one briefings and media roundtables will take place in Ericsson's hospitality area located in Hall 8 in the congress hall. Ericsson's stand will also be located in Hall 8 (Stand 8A171). GSMA will introduce for the first time the Mobile Entertainment hall, Hall 7, where Ericsson will demonstrate its multimedia applications (Stand 7C48). Ericsson Pavilion, located outside the main entrance to La Fira, will showcase the first demonstrations of Long-Term Evolution (LTE) and MBMS - broadcasting technology for mobile networks. Tours to our stands and Pavilion are available upon request. At our demos, Ericsson's visitors will have an opportunity to experience the latest mobile TV applications, IPTV, and other attractive solutions such as video blogging and mobile music. From the technology point of view, you can witness HSPA/MIMO and IMS as enablers for the above applications. Ericsson's commercially available IMS system will also power GSMA's live IMS VideoShare Interoperability Demonstration (IOD) on February 13 and 14, 2007 at 10am - 11am in Hall 7, Seminar Theatre. ERICSSON'S PARTICIPATION IN THE CONGRESS PROGRAMAs part of the congress program, Ericsson will hold two presentations and participate in a panel discussion: Tuesday, February 13, 3.10pmCarl-Henric Svanberg, President and CEO, will participate in the keynote session - Creating Next Generation Business Models Wednesday, February 14, 11.55amJan Wäreby, Senior Vice President, head of Multimedia, will be part of a panel discussion - Mobile Entertainment Summit Session: Creating the Ultimate Music Collection Wednesday, February 14, 5.10pmHåkan Eriksson, Senior Vice President, head of Technology and CTO, will talk about early results and developments of HSUPA as part of session - Technology Symposium - HSPA - Rollout & Realities An overview of the complete congress program can be found at: http://www.3gsmworldcongress.comPRESS COCKTAIL PARTYMonday, February 12, 7pmBy invitation only SONY ERICSSON'S PARTICIPATION AT 3GSMSony Ericsson press and analyst eventSunday, February 11, 7pm; reception opens 6.30pmFor more information, please contact Sony Ericsson:press.global@sonyericsson.comEricsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.Read more at http://www.ericsson.comFOR FURTHER INFORMATION, PLEASE CONTACTMediaEricsson Media RelationsIlyana Guzmán, Phone: +46 8 757 0781, +46 8 719 6992 Jana Mancova, PText version / Internet version / Print / Close