Contact Information: Media Contacts: Brad Sopher Animation Director Eyemaginations, Inc. 600 Washington Avenue, Suite 100 Towson, MD 21204 877-321-5481 Amy Cook For Carl Zeiss Meditec, Inc. 925.552.7893 Email Contact
Eyemaginations, Inc. Selected by Carl Zeiss Meditec for Patient Education Animation
| Source: Carl Zeiss Meditec, Inc.
TOWSON, MD -- (MARKET WIRE) -- February 20, 2007 -- Eyemaginations, Inc., a full service interactive
design and multimedia development firm for the eye care industry, is
pleased to announce that it has been selected by Carl Zeiss Meditec, Inc.
(CZM) to release two new patient education animations.
CZM contracted Eyemaginations to create animations explaining the GDx
Scanning Laser Polarimeter technology and Stratus OCT Optical Coherence
Tomography, or OCT technology. CZM sought to educate patients on the GDx
and Stratus OCT instruments, as well as to reinforce the need for patients
to have these tests performed to ensure more comprehensive eye care.
Eyemaginations leveraged its creative platform to fulfill this need,
producing two segments that combine detailed visuals of the optic nerve and
the retinal nerve fiber layer with educational video. The two new
animations also include detailed visuals of the Carl Zeiss Meditec devices
and the output reports that practitioners review.
"Eyemaginations and Carl Zeiss Meditec share a common goal -- to ensure
that patients fully understand the importance of early detection of serious
eye conditions and their appropriate treatment options," said Brad Sopher,
animation director of Eyemaginations. "Our custom-made animations assist
doctors and their staff in explaining and clarifying procedures to
patients, as well as educating them about ocular health."
The animations will be included in the version 4.3 release of 3D-Eye
Office, the flagship product of Eyemaginations. Version 4.3 will be
released in late March 2007 and will include a library with over 200
animations related to the eye.
About Eyemaginations
Eyemaginations is the leading creator of interactive patient education and
practice management communications for ophthalmologists and optometrists,
as well as the emerging industry leader in marketing and communication
tools for suppliers and manufacturers within the eye care field. Founded in
1999, Eyemaginations has been the innovative leader in a variety of
creative services
and has pioneered the design and development of tailored media solutions
for the eye care industry. Its flagship product, 3D-Eye Office, offers a
full library of eye-related 3D animations driven through a PC-based
software system.
About Carl Zeiss Meditec
Built on an unparalleled 160-year heritage of optical innovation, Carl
Zeiss Meditec AG (International Securities Identification Number
DE000531370) is one of the world's leading eye care solutions providers.
Its product line includes systems for the diagnosis and treatment of the
four main diseases of the eye: vision defects (refraction), cataracts,
glaucoma and retinal disorders. The company has incorporated its
technological expertise into a stream of product innovations throughout the
years, from slit lamps and fundus cameras; to the Humphrey® Field
Analyzer, recognized as the global standard for glaucoma detection and
management; to its newest applications of lasers as embodied in its
leading-edge MEL 80™ refractive laser, and innovative Stratus OCT™
device as an aid for glaucoma detection and management. Since 2005, the
company has also been present in the market for intraocular lenses and
consumables, and now covers almost the entire value chain of ophthalmic
surgery. The company is looking to continue its profitable growth in the
future. The acquisition of Carl Zeiss Surgical further supplements the
product portfolio in ophthalmic surgery and opens up additional growth
prospects in neuro and ENT surgery. Carl Zeiss Surgical is the world's
leading provider of visualization solutions in the two named fields.