YouTube and MySpace Usage for Downloading Video/Music Content White/Caucasian African American Hispanic Asian (18-34) (18-34) (18-34) (18-34) YouTube 7.6% 4.1% 5.9% 15.8% MySpace 2.1% 1.8% 3.3% 2.1%"Social networks are based on self expression, self presentation of changing personas and acquisition of social capital," said Joe Pilotta, VP, Research of BIGresearch. "Marketers need to address the multi functions of social networks which differ within based on their constituencies. Marketers need to also recognize that these same groups of 18-34 year olds are more influenced by digital word of mouth type of media such as Internet, email, instant messaging and blogging," said Pilotta. BIGresearch's 9th SIMM Study provides marketers an opportunity to better understand consumers and their media consumption habits which can help them transition their marketing models to a consumer-centric consumption model in order to increase ROI of campaigns in a competitive economy. Additional information on SIMM and other BIGresearch samples may be accessed by going to: http://www.bigresearch.com and clicking on Complimentary Top Line Findings. About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. The syndicated Simultaneous Media Usage Study (SIMM) monitors more than 15,000 consumers twice each year to identify opportunities in a fragmented and changing marketplace including the media. They also conduct the Consumer Intentions and Actions Survey (CIA) which monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
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