YouTube and MySpace Usage for Downloading Video/Music Content
White/Caucasian African American Hispanic Asian
(18-34) (18-34) (18-34) (18-34)
YouTube 7.6% 4.1% 5.9% 15.8%
MySpace 2.1% 1.8% 3.3% 2.1%
"Social networks are based on self expression, self presentation of
changing personas and acquisition of social capital," said Joe Pilotta, VP,
Research of BIGresearch.
"Marketers need to address the multi functions of social networks which
differ within based on their constituencies. Marketers need to also
recognize that these same groups of 18-34 year olds are more influenced by
digital word of mouth type of media such as Internet, email, instant
messaging and blogging," said Pilotta.
BIGresearch's 9th SIMM Study provides marketers an opportunity to better
understand consumers and their media consumption habits which can help them
transition their marketing models to a consumer-centric consumption model
in order to increase ROI of campaigns in a competitive economy.
Additional information on SIMM and other BIGresearch samples may be
accessed by going to: http://www.bigresearch.com and clicking on
Complimentary Top Line Findings.
About BIGresearch
BIGresearch is a market intelligence firm providing analysis of consumer
behavior in areas of retail, financial services, automotive, and media. The
syndicated Simultaneous Media Usage Study (SIMM) monitors more than 15,000
consumers twice each year to identify opportunities in a fragmented and
changing marketplace including the media. They also conduct the Consumer
Intentions and Actions Survey (CIA) which monitors the pulse of more than
7,000 consumers each month.
BIGresearch's methodology provides the most accurate consumer information
in the industry with a margin of error of +/- 1 percent.
Contact Information: Contact: Phil Rist BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146 Email Contact