Contact Information: Rushmore Plaza Civic Center Contact Brian Maliske General Manager Tel: 605-394-4115 Email: Email Contact University of Oklahoma Contact Billy Ray Johnson Assistant Athletic Director of Ticket Operations Tel: 405-325-8194 Email: Email Contact PMI's Ticket Star Contact Brendan Bruss Chief Administrative Officer Tel: 920-405-1103 Email: Email Contact Paciolan Contact Shaw Taylor Marketing Director Tel: 949-476-1212 Email: Email Contact
Paciolan Announces the 2006 "Heroes Awards"
Top Honors Go to the Oklahoma Sooners, Rushmore Plaza Civic Center, and PMI's Ticket Star
| Source: Paciolan
IRVINE, CA -- (MARKET WIRE) -- March 8, 2007 -- Paciolan announced today its inaugural class of
the "Paciolan Heroes Awards." Paciolan recognizes client achievement by
awarding 3 of its 225 clients that showcased extraordinary usage of
Paciolan solutions in 2006. The Oklahoma Sooners won Innovator of the
Year, the Rushmore Plaza Civic Center won Rookie of the Year and PMI's
Ticket Star won Star of the Year.
The Innovator of the Year recognizes leading clients that implement
groundbreaking programs and processes while leveraging Paciolan solutions
to transform their business. This award placed 3 finalists; Boston
College, the University of Hawaii and this year's winner, the University of
Oklahoma, for the successful launch of their Sooner Loyalty Program. This
unique program showcases Oklahoma's innovative approach of engendering fan
loyalty by tracking and rewarding attendance for 9 sports with data
electronically captured via Access Management. Points are accumulated
over a fan's lifetime and calculated into the current priority point system
to allow fans another opportunity to obtain critical points. First year
results have seen dramatic growth in attendance at a number of sports
including wrestling and volleyball. Oklahoma has integrated online ticket
transfers and the Ticket Marketplace to ensure ticket consumption and
subsequently complement the attendance base component of its priority point
system. "The Sooner Loyalty Program dramatically redefines and strengthens
our relationship with our fans from donors to students to the general
public," stated Billy Ray Johnson, Assistant Athletics Director of Ticket
Operations at the University of Oklahoma. "More people now attend our
lower-demand events to have better access to the higher-demand events -- a
real win-win for all."
The Rookie of the Year recognizes leading clients that leverage the full
suite of Paciolan technology and quickly embrace the "venue enablement"
model. This award placed 3 finalists; Roy Thomson Hall / Massey Hall, the
Portland Trailblazers and this year's winner, the Rushmore Plaza Civic
Center. Rushmore went live in January 2006 after implementing Paciolan's
ticketing, access management, retail outlet point of sale, and email
marketing products. Rushmore increased online ticket sales 50% after their
first year of operation, successfully implemented event presales, optimized
marketing promotional activities, and implemented promotional codes to
offer incremental benefits to targeted fans. Additionally, their "live"
date coincided with their largest single event of the year, the Black Hills
Stock Show and Rodeo, which spanned two weeks in January 2006. "We're
excited about our success during our first year using Paciolan's products
and services," said Vicki Koch, Business Manager at the Rushmore Plaza
Civic Center. "We successfully sell the majority of our ticket inventory
online, which enables us to build stronger relationships with our patrons."
The Star of the Year recognizes leading clients that not only define the
high watermark of online tickets sold, but also fully implement Paciolan
products and best practices. This award placed 3 finalists; The New York
Mets, Louisiana State University and this year's winner, PMI's Ticket Star.
Ticket Star is a regional ticketing distributor in Wisconsin which offers
services for local clients including the Resch Center. Ticket Star holds
the Paciolan client record for most tickets sold online in a 15-minute
period -- 12,255 tickets sold for their client, the Green Bay Packers.
Ticket Star complements high-ticket volume with fully implemented access
management, 7 retail outlets, effective usage of email marketing and more.
Additionally, the company reaps the benefit of offering promoters greater
all-around flexibility with their concert and event management
functionality and by providing sponsors with improved activation
opportunities. "With the huge demand created by increasingly bigger names
performing at our venues, we need to ensure that our ticketing
infrastructure performs," said Brendan Bruss, Chief Administrative Officer
of PMI, owners of Ticket Star. "Paciolan repeatedly handles our event
on-sales without fault helping us to get our fans and promoters to return
to Ticket Star again and again."
"Our pledge to this generation of winners and all of our customers is to
provide them with the technical infrastructure that enables them to build
solid relationships with their fans," said Jane Kleinberger, Chairman of
Paciolan. "Our ultimate goal is to make every Paciolan client a "Paciolan
Hero."
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing
ticketing, fundraising and marketing technology solutions for top venues
across North America. Paciolan provides a wholly integrated infrastructure
that puts venues in direct control of their customer relationships, brands
and revenue potential. Primary markets include college athletics,
professional sports, performing arts, arenas and museums. Collectively,
Paciolan clients sell over 100 million tickets annually representing
approximately 25% of all live event tickets sold in the US. Paciolan is a
privately held corporation based in Irvine, California.