Simple Star Expands Unique Integrated Platform for Digital Media Creation and Sharing

LAS VEGAS, NV -- (MARKET WIRE) -- March 8, 2007 -- PMA 2007 -- Booth #X128 -- Simple Star, creator of award-winning PhotoShow software and services, today unveiled two new products that expand the company's unique, interconnected digital media platform, making it even easier for consumers to create and share entertaining PhotoShows anytime and anywhere they want.

Simple Star PhotoShows provide compelling, personal entertainment by turning digital photos and videos into rich multimedia slideshows that combine broadcast-quality credits, captions, transitions, special effects and animations with a great musical soundtrack. Unlike ordinary slideshows, PhotoShows are incredibly easy to create, yet have the ability to amaze any audience. Millions of people are experiencing PhotoShows through Simple Star and its wide range of partners, including Comcast, Time Warner Cable, Cablevision, Nero, Kodak, Shutterfly, Ritz Camera Centers, Walgreens, and Fisher Price.

"Simple Star is the only digital media company that meets the convergence of PCs, the Web, TV and portable devices," said Chad Richard, CEO of Simple Star. "Our deep roots as an innovator in digital media have enabled us to uniquely deliver a consistent user experience that works seamlessly in multiple environments. Through our interconnected ecosystem approach and our impressive list of partners, millions of consumers now have the ability to tell their stories in new compelling ways."

With the new release of PhotoShow 5 and the new PhotoShow.com online story telling community, anyone can quickly and easily organize, edit, and print their digital photos and video clips, and use them to create amazing musical slideshows to share with friends and family across the globe.

PhotoShow 5

PhotoShow 5 represents an important leap in the evolution of the PhotoShow experience. Eighty-eight One Click styles enable users to instantly create a show with preset musical or visual themes. Broadcast-quality 3D effects and transitions, new fonts and title packages, clever animations, and great licensed music (not run of the mill stock clips) from real musical artists set PhotoShows apart from the competition. The Photoshow jukebox now boasts over 400 songs from artists like Ornette Coleman, Deana Carter, John Coltrane, Big Bad Voodoo Daddy, Isaac Hayes, Blues Traveler, Miles Davis, Creedence Clearwater Revival, Calexico, Thievery Corporation and many more. PhotoShow 5 makes it easy for users to manage, edit and share video clips -- and to include them in PhotoShows. The software also features a more intuitive User Interface, better management and photo editing tools and the ability to archive photos and video clips for safekeeping. The intuitive Help system makes using the program effortless. And the software integrates seamlessly with PhotoShow.com, one of the most important new elements of the PhotoShow experience.

PhotoShow.com

PhotoShow.com is the fastest, easiest way to make PhotoShows from any PC or Macintosh and is the essential companion service to PhotoShow 5. This new online sharing community brings PhotoShow users and viewers together, by providing PhotoShow members with their own web page. The new PhotoShow.com channel format makes it easy to find the shows users want to see and provides a great viewing experience. Shows created via the site at www.photoshow.com can be easily emailed to friends and family or broadcast to blogs, popular social networking sites like MySpace or other sites such as Ebay to spruce up auctions.

Combined with Simple Star's PhotoShowTV for sharing PhotoShows on cable television, and PhotoShow DVD for transforming PhotoShows into personal keepsakes, Simple Star provides consumers the only interconnected platform through which to create, share and enjoy broadcast quality photo and video slideshows everywhere -- in the living room, on the PC or on the go.

About Simple Star

Founded in 2001, Simple Star develops software products and services that help consumers share their memories in entertaining ways through PhotoShow, the most complete and easy-to-use photo platform available. Simple Star distributes its award-winning PhotoShow software primarily through partners such as cable companies, digital media software providers, online photo services, retailers with photofinishing services and hardware manufacturers. Millions of new users are creating, sharing and viewing PhotoShows every month. Across multiple business sectors momentum is building that PhotoShow is an emerging standard. Simple Star partners include Comcast, Time Warner Cable, Cablevision, Nero, Kodak, Shutterfly, Ritz Camera Centers, Walgreens, Pentax and Fisher Price.