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NOKA Chocolate's Retail Expansion Has International Flair
NOKA Chocolate Boutique to Join Other Luxury Brands in Tokyo Midtown Development
| Source: NOKA Chocolate
DALLAS, TX -- (MARKET WIRE) -- March 19, 2007 --NOKA
Chocolate, ranked '#1 luxury chocolate in the world' by the food
editors of TASTE, and 'Best chocolate in America' by The Nikkei, will be
among the luxury brands greeting shoppers when Tokyo Midtown opens on March
30, 2007. NOKA's Tokyo Midtown boutique will join other notable names such as Harry
Winston, Bottega Veneta and J.Lindeberg in Tokyo Midtown's Galleria, which
developers describe as "a lifestyle museum."
Based in the Dallas area, NOKA Chocolate is a chocolatier whose goal is to
return chocolate to its pure, luxurious state by creating the finest
single-estate dark chocolate truffles and chocolates. The Tokyo Midtown
location will be NOKA's first international retail venture. It is designed
to satisfy the region's intense demand for luxury chocolates and high-end
gift experiences.
Japanese consumers purchase 40 percent of the world's luxury goods every
year, according to the Japanese External Trade Organization.
"Japan is one of the world's most important luxury goods markets and we
expect our Tokyo Midtown location to serve as a gateway to other major
markets throughout the Pacific Rim," said Noah Houghton, president of NOKA
Chocolate. "Discerning Japanese consumers take true pleasure in purity,
quality and presentation, all of which are hallmarks of the NOKA Chocolate
Experience."
Tokyo Midtown is a
stunning mixed-use development in the heart of Tokyo featuring the city's
tallest building and the first Ritz Carlton in Tokyo. Situated in the
Akasaka area of Minato-ku, Tokyo, the development includes luxury retail,
offices, residences and commercial facilities, as well as an art museum and
park.
NOKA Chocolate's couverture from which it handcrafts its truffles and
chocolates is formulated to the Company's strict specifications and is made
from the rarest cacao sourced from exclusive estates around the world. The
Company's collections are presented in unique and elegant keepsake gift
boxes, designed to encourage an appreciation by all the senses including
the look, aroma, flavor and texture.
The Tokyo Midtown boutique will feature NOKA's Vintages
Collection™, a compilation of the finest single-estate dark
chocolates, and The Grand Cru
Collection™, handcrafted truffles made with rare, single-estate dark
chocolate and fresh organic cream.
Editor's Note: a high resolution rendering of NOKA's Tokyo Midtown boutique
is available for download at:
http://www.keeneypr.com/attachments/files/74/Japan_Rendering.jpg.
About NOKA Chocolate
NOKA Chocolate is an artisan chocolatier dedicated to handcrafting truffles
and chocolates made with rare, single-estate dark chocolate. The Company
was founded by passionate advocates for gourmet chocolate who are devoted
to encouraging an appreciation for chocolate quality and purity as well as
the optimal tasting and gifting experience.
See NOKA's recent announcement about its new flagship Dallas location at
http://www.marketwire.com/mw/release_html_b1?release_id=208443 and its
newly launched SKY Collection™ at
http://www.marketwire.com/mw/release_html_b1?release_id=223837. For further
information, visit NOKA's online boutique at www.nokachocolate.com.
About Tokyo Midtown
For further details on the Tokyo Midtown development please visit
http://www.tokyo-midtown.com/english/.