Digital Product Development Delivers Best in Class Results
Top Performers Are Hitting Product Development Targets on a 91% or Better Average by Digitally Prototyping Product Performance and Manufacturability Upfront
BOSTON, MA -- (MARKET WIRE) -- April 10, 2007 -- Digital prototyping and electronic notification
technologies are helping engineering and manufacturing organizations to
meet launch dates, revenue, cost and quality targets -- on budget --
despite demand for more products of increasing complexity according to a
new report from Aberdeen, a Harte-Hanks Company (NYSE: HHS).
Findings from Aberdeen's Digital Product Development Benchmark Report show
that digital prototyping enables the assessment of a product's performance
and manufacturability. Additionally, electronic forms, lifecycle management
and workflows all automate the notification of product development
stakeholders. For example, among companies surveyed, 51% of top performers
assess manufacturability prior to design kickoff through digital
"Digital product development technologies allow companies to build fewer
physical prototypes, process fewer change orders and have higher design
reuse rates by digitally prototyping the product and then making it
available to the wider audience of product development stakeholders," said
Chad Jackson, Service Director of Aberdeen's Product Innovation and
Engineering practice and report author. "As a result, these top performers
are spending between $7,600 and up to $1,200,000 less than laggards for
product development costs."
The Digital Product Development Benchmark Report is made available at no
charge due in part to the following sponsors: Autodesk, HP, and Anasys.
To download a complimentary copy of this report, please visit:
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.