Contact Information: Media Contact: Jim Brown Aberdeen Harte-Hanks (610) 565-6302 Jim.Brown@aberdeen.com
Smaller Companies Challenged by New Product Development
Study Finds SMEs Are Challenged, Yet Best in Class Deliver Innovative Products to Market 22% Faster
| Source: Aberdeen Group, a Harte-Hanks Company
BOSTON, MA -- (MARKET WIRE) -- April 10, 2007 -- Small to midsize enterprises (SMEs) are
leveraging product lifecycle management (PLM) technology and adopting best
practices to improve product development and deliver more innovative
products to customers. A recently published report, Profitable Product
Development for SMEs by Aberdeen Group, a Harte-Hanks Company (NYSE : HHS ),
finds that Best in Class companies are hitting the product development
metrics that drive profitable growth 49% to 74% more frequently than
average competitors. These top performers are up to 14 times as likely as
their poorer performing competitive counterparts to meet key targets for
product launch dates, product revenue, product costs, development budgets
and quality targets.
"As a result of their superior ability to meet development targets, Best in
Class companies are delivering innovative products to market an average of
22% faster than their competitors," says Jim Brown, Vice President of
Aberdeen's Product Innovation research and report author. "These smaller
companies are actively focused on improving their ability to manage product
development projects, coordinating a growing number of participants from
inside the enterprise and out. They are also improving product innovation
itself, by improving their ability to design products and their ability to
collaborate with others on product design."
This report is made available in part by underwriters: PTC, Centric
Software, Dessault Systems, UGS, and Agile. To obtain a complimentary copy
of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3953
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