BOSTON, MA -- (MARKET WIRE) -- April 10, 2007 -- The once clearly defined differences in high availability, business continuance and disaster recovery are becoming blurred as more end users try to centralize the process of keeping businesses running 24/7, according to a new report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) titled "High Availability: Data Protection and Recovery for Continuous Uptime."

"Our research shows that the process of protecting businesses against risk is evolving and it is becoming more centralized," said Sonia Lelii, a research analyst at Aberdeen Group. "Ultimately, this should weed out inefficiencies that occur when business continuance, high availability and disaster recovery are treated as three separate initiatives."

Aberdeen's research also found that organizations understand the importance of high availability in insuring their applications and data are available continuously. Eighty percent of end users cited the need to reduce unplanned downtime as the top business driver behind their high availability strategy, while 75% named the need to reduce the financial risk of data loss. Sixty-five percent named the need for applications to be up and running 24/7.

End users also are starting to associate disk-based Continuous Data Protection (CDP) with their high availability strategies: 37% of the best-in-class companies have deployed true CDP, while only 10 % of the other respondents have deployed the technology. Results also showed that more end users plan to deploy CDP as part of an overall platform as opposed to a stand-along product.

The research is brought to you in part by underwriters: Lakeview Technology and Neverfail.

For a complimentary copy of this report, please visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Contact Information: Media Contact: Sonia Lelii Aberdeen Harte-Hanks