Hearst Newspapers Partners With Brightcove to Launch Internet Video Channels for Top U.S. Newspapers
NEW YORK, NY and CAMBRIDGE, MA -- (MARKET WIRE) -- April 11, 2007 -- Hearst Newspapers, a
division of Hearst Corporation, and Brightcove, the Internet TV pioneer,
today announced that Hearst Newspapers will be introducing ad-supported
Internet video channels. The San Francisco Chronicle and Houston Chronicle
are expected to be two of the first papers to launch this year.
"Video is a crucial piece to an online news and information presence
today," said Lincoln Millstein, senior vice president & director of
Digital Media for Hearst Newspapers. "We are excited to roll out Internet
video channels and vlogs using Brightcove on our newspapers' Web sites and
across the Web. The video will enhance offline content and will also build
an entire experience and community around this new content."
With Brightcove, Hearst Newspapers will be able to easily create
ad-supported video channels that will be distributed on the newspapers' Web
sites, through affiliates across the Web and on Brightcove.com.
Additionally, the company's individual newspapers will be able to easily
tap into the creativity and opinions in their communities by soliciting
video from readers. Brightcove simplifies the process of soliciting,
reviewing and posting consumer-generated video for newspapers and for
readers. Hearst Interactive Media, a division of Hearst Corporation, is an
investor in Brightcove.
"Hearst Newspapers includes some of the most respected and widely read
publications in the news business today," said Jeremy Allaire, chairman and
chief executive officer, Brightcove. "We are excited to be working with
Hearst to engage readers with new video offerings and encourage community
involvement. The Internet video channels will not only expand the reach of
individual newspaper brands, but will also foster new revenue opportunities
through online advertising."
About Hearst Corporation
Hearst Corporation (www.hearst.com) is one of the nation's largest
diversified media companies. Its major interests include 12 daily and 31
weekly newspapers, including the Houston Chronicle, San Francisco
Chronicle, San Antonio Express-News, Seattle Post-Intelligencer and Albany
Times Union; nearly 200 magazines around the world, including Cosmopolitan,
Good Housekeeping, and O, The Oprah Magazine; 29 television stations
through Hearst-Argyle Television (NYSE: HTV), which reach a combined 18% of
U.S. viewers; joint venture interests in leading cable networks, including
Lifetime, A&E, The History Channel and ESPN; as well as business
publishing, including a joint venture interest in Fitch Group; Internet
businesses; television production; newspaper features distribution; and
real estate.
About Brightcove
Brightcove is an Internet TV service that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is the market-leading Internet video partner for international
news and entertainment businesses, including British Sky Broadcasting
(Sky), Discovery Communications Inc., Dow Jones & Company, Inc., MTV
Networks, The New York Times Company, Reuters, Sony BMG, Time Life, Warner
Music Group, and Washingtonpost.Newsweek Interactive.