LAS VEGAS, NV -- (MARKET WIRE) -- April 18, 2007 -- NAB -- DAVE Networks, a leading digital media technology platform provider, today announced the Version 2.0 of its S.O.C.I.A.L.™ (Social Online Community & IPTV Application Library) platform adding dozens of new features to its award-winning technology platform including enhanced copyright protection and screening systems as well as improved blogging and messaging tools, expanded content syndication, better targeted video advertising and new tracking and measurement tools. DAVE's S.O.C.I.A.L. platform allows any company to easily and quickly build video social communities around their brand and content, leveraging DAVE Network's extensive API application library of video social community tools designed to grow a social group base and generate user participation or awareness for any brand or affinity group. S.O.C.I.A.L. is part of DAVE Networks' expanding universe of enterprise applications geared at digital media available on its B2B site,

DAVE Networks will be at NAB on April 16-18, in booth C360 in the Central Hall of the Las Vegas Convention Center, demonstrating its next generation S.O.C.I.A.L. platform for next generation, branded video social communities.

The latest version of the S.O.C.I.A.L. Platform adds enhanced copyright protection and screening systems to allow content owners and media companies to add user-generated content functionality while protecting copyright owners' rights. These systems include multiple screens and filters for reviewing and removing copyright infringing, offensive and/or obscene content that may be uploaded by users. As the popularity of sites such as YouTube continue to grow, copyright infringement continues to be a growing problem as many of the most popular videos on user-generated sites are professional, copyrighted content. The S.O.C.I.A.L. Platform provides a comprehensive content upload review and management workflow giving content owners a wide range of tools to protect against copyright infringement.

"Since its launch, DAVE's S.O.C.I.A.L. Platform has changed the way content owners distribute, syndicate and promote content by leveraging viral marketing and social interaction," says Rex Wong, CEO of DAVE Networks. "The latest version of our S.O.C.I.A.L. Platform enables companies to leverage the Web 2.0 and user-generated content revolution made popular by MySpace and YouTube to empower and interact with their users while protecting the rights of content owners."

DAVE Networks enables brands to utilize S.O.C.I.A.L. as a turnkey, white label technology platform to create quick time-to-market, interactive video social community portals that function as a public hub where customers, fans, and users can develop dynamic personalized profiles, upload and share content, blog/video blog, comment on message boards, and much more. Users can discover, acquire, consume, upload, and share media from their own website and/or those of their friends. Each social site can be custom tailored to fit the needs of the community fan base for each brand or organization looking to generate buzz and broaden its marketing scope. Leading content owners and brands such as MGM, CBS, Oxygen Networks, Endemol, Xyience and many more are already leveraging the S.O.C.I.A.L. platform to empower their fan bases to interact with their brands.

About DAVE Networks

DAVE Networks, Inc. is the first provider of an integrated video distribution and social community platform designed to ignite brands. Founded in 2003, DAVE Networks has developed a robust set of technologies and applications that empower brands to build digital ecosystems while embracing online social communities. The S.O.C.I.A.L. Platform enables brands and content owners to easily leverage the new Web 2.0 user generated content revolution, viral content distribution and word-of-mouth marketing to empower their user bases. For more information, please visit

Contact Information: Contact: Elina Heng TERPIN COMMUNICATIONS (310) 821-6100 x108 Email Contact