NEW YORK, April 24, 2007 (PRIME NEWSWIRE) -- The Wall Street Journal today announced the "Journal Mentoring Program," an innovative initiative designed to introduce young professionals to the Journal's unique perspective on business and lifestyle news and trends.
This program was implemented to serve the needs of executives who have voiced concerns over their young colleagues' lack of knowledge about the business world and its interconnections. These business leaders, who read the Journal daily to get their news, insight and analysis, want their junior executives to receive the same broad-based information that only the Journal can offer.
"The Journal Mentoring Program is a powerful way to develop the capabilities of promising young employees," said L. Gordon Crovitz, executive vice president of Dow Jones & Company and publisher of The Wall Street Journal. "At a time when fewer young people read local newspapers, this program will open the minds of young professionals to broader aspects of the business world through the print and online pages of the Journal and help them make connections beyond their own particular areas of expertise."
Corporations, firms and professional-service organizations are eligible to participate in the Journal Mentoring Program at a modest cost, which will begin by providing each young executive with a subscription to both the print and online editions of The Wall Street Journal. Each participating company will also have the opportunity to take advantage of the following benefits:
* Readers' guides and training materials to gain an understanding
of how best to use the Journal
* Weekly, industry-specific emails from the Journal to keep each
participant in the program informed about issues relevant to
their business
* Opportunities to have Journal professionals, including reporters
and editors, train readers in how best to benefit from the print
and online Wall Street Journal
For more information about the Journal's Mentoring Program, please go to http://wsjmentoring.com/
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
The Wall Street Journal logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2641