NEW YORK, NY -- (MARKET WIRE) -- April 25, 2007 -- Green marketing and pr veteran eFlicks Media
launches Earth Advertising today to meet the growing demands of the group's
largest key client: the planet.
Earth Advertising is a cooperative of top talent and pioneers in the media
industry united to support businesses in clean technology, new energy,
progressive transportation, sustainable agriculture, socially responsible
investment, non-toxic detergents and health safe products. The group's
unique multi-platform media mechanisms also create interactive public
outreach campaigns that help solve the greatest environmental issues of our
time, including waste management and peak demands for energy in New York
City.
"It was time for us to ramp up and create a much more powerful voice in the
media for green technologies and public outreach," says founder Martha
Shaw.
Earth Advertising is a creative public relations and media content outlet
for environmentally responsible goods and services. Today, these compete
for space in a culture largely dominated by the promotion of products and
habits that can to be harmful to the health of people and the planet.
"Advertising dollars don't just control which products get space on retail
shelves and in the media," says Shaw who has worked at the pulse of the ad
business for nearly two decades. "They are the currency that buys sells and
trades public mindshare in the private interest of companies and
shareholders. Often there is little regard for social consequences. Earth
Advertising is motivated to reshape the way the world consumes. The science
and technology exist and I believe that people have the goodwill. What's
missing is engaging messages and signage in the form of new media, and
interesting incentives."
For more on this release and Martha Shaw please follow these links:
http://www.ewire.com/display.cfm/Wire_ID/3851
Martha Shaw in New York On Earth-day:
http://www.ewire.com/display.cfm/Wire_ID/3852