Contact Information: Public Relations Contacts: Sara Stutzenstein Scientific Atlanta, A Cisco Company 770.236.2181 sara.stutzenstein@sciatl.com Kevin Petschow Cisco 408 527-4743 kpetscho@cisco.com Investor Relations Contact: Liz Lemon, Cisco 408 527-8452 lemon@cisco.com Analyst Contact: Ward Wrzenski Cisco 408.853.1768 wwrzensk@cisco.com
Cisco and Scientific Atlanta Showcase 'Connected Life' Portfolio at The Cable Show
Mandalay Bay Convention Center, Las Vegas, Nev., May 7-9, 2007, Booth 2044
| Source: Cisco Systems, Inc.
SAN JOSE, CA and ATLANTA, GA -- (MARKET WIRE) -- May 2, 2007 -- Today's consumers want the
freedom to access a broad range of content and services across many devices
-- they want to live the "Connected Life." In the Connected Life, powered
by Cisco (NASDAQ : CSCO ) and Scientific Atlanta, service providers meet the
personalized content demands of the consumer. At this year's Cable Show, Cisco and
Scientific Atlanta are demonstrating how they are working with customers on
various solutions, including enhanced network platforms and next-generation
set-tops, to help service providers connect with and personalize the
overall experience -- while improving business models and creating new
revenue streams.
"Today's connected consumer is empowered with a wealth of choices for
content and content delivery," said Michael Harney, president of Subscriber
Networks, Scientific Atlanta, a Cisco company. "Cisco and Scientific
Atlanta's solutions enable service providers to deliver more content and
information seamlessly across multiple devices -- complementing today's
connected life, while enriching the overall subscriber experience."
At the Cisco and Scientific Atlanta booth, 2044, demonstrations include
solutions that extend and scale the network, from switched digital video
and universal session resource management to advanced video compression
(AVC) encoding and data over cable service interface specification
(DOCSIS®) 3.0 channel bonding. The companies will also showcase solutions
that shape the Connected Life and provide service flexibility including
their next-generation OpenCable Applications Platform (OCAP™)-ready
set-tops, separable security set-tops to meet the July 2007 FCC deadline,
exciting new OCAP applications, cross-platform video and navigation
solutions along with voice, high-speed data and wireless gateway products.
In the content delivery arena, Cisco and Scientific Atlanta will highlight
personalized and on-demand services, video to the set-top, personal
computer (PC) and mobile devices, addressable advertising and Internet
video services. Internet streaming will be introduced on the Cisco Content
Delivery System, enabling Video 2.0 experiences across a wide range of
devices.
"Video 2.0 is changing the face of television by creating dynamic,
personalized multimedia experiences and generating new revenue
opportunities for service providers," said Paul Bosco, vice president of
cable and video initiatives, Cisco. "To further escalate the advantages of
Video 2.0 services, Cisco has added Internet streaming capabilities to its
Content Delivery System. By extending streaming capabilities to the set-top
and IP devices, service providers can offer a wide spectrum of
next-generation, value-added video entertainment services."
Cisco and Scientific Atlanta also launched today three audio podcast
features discussing new video technologies that will help service providers
add value through enhanced consumer video experiences. They are: "Home
Entertainment Initiatives: The Connected Home," "707 and
Beyond: The Transition to Separable Security," and "Addressable
Advertising and the Growing Opportunities."
Cisco and Scientific Atlanta's presence at the show includes sponsored
events and featured presentations. Cisco is hosting the International
Reception on May 7, from 5:30 - 7:00 p.m. PDT at the International Business
Center, Bayside A.
Three Cisco and Scientific Atlanta executives are featured speakers at the
show, sharing their industry expertise about how the digital landscape is
changing and how service providers can optimize their services as consumer
demands, bandwidth needs and opportunities continue to evolve and escalate.
Jeff Seebeck, vice president of product strategy and development,
Subscriber Networks, for Scientific Atlanta, participates in the "OCAP in
the Real World: Ask the Experts" panel on May 6, from 4:30 to 5:30 p.m. PDT
at the Mandalay Bay Ballroom I. Peggy Ballard, vice president of Strategic
Communications for Scientific Atlanta, and president of the Association of
Cable Communicators, moderates the panel "Thoroughly Modern Messaging:
Reaching Customers in the Digital Age" on May 7, from 3:00 to 4:15 p.m. PDT
in the Mandalay Bay Ballroom D. Alon Bernstein, a Cisco software
architect, presents "Across the Spectrum: New Approaches for Managing
Bandwidth" on May 9 from 8:00 to 9:15 a.m. PDT in Breakers H.
**To arrange an interview or booth visit with Cisco and Scientific Atlanta
executives at The Cable Show '07, contact Sara Stutzenstein at
sara.stutzenstein@sciatl.com or Kevin Petschow at kpetscho@cisco.com.
About Scientific Atlanta
Scientific Atlanta, a Cisco company, is a leading supplier of
digital-content contribution and distribution systems, transmission
networks for broadband access to the home, digital interactive set-tops and
subscriber systems designed for video, high-speed Internet and
voice-over-IP (VoIP) networks, and worldwide customer service and support.
Scientific Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems,
Inc. More information about Scientific Atlanta is available at
http://www.scientificatlanta.com.
About Cisco Systems
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
For more information visit http://www.scientificatlanta.com. Writers and
editors may access a variety of information on the company and its
products, as well as downloadable images, by selecting News Center from the
home page. Scientific Atlanta is a registered trademarks of
Scientific-Atlanta, Inc. Cisco, Cisco Systems, and the Cisco Systems logo
are registered trademarks of Cisco Systems, Inc. and/or its affiliates in
the U.S. and certain other countries. All other trademarks mentioned in
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