LOS ANGELES, CA -- (MARKET WIRE) -- May 3, 2007 -- Unable to discover skin care products that met her soaring standards while pregnant with her first child, Monica Olsen (Founder of Skin By Monica) was unwilling to compromise, so she passionately and professionally developed her own line of organic and environmentally conscious skin care without the use of any harmful chemicals or additives. While the SKIN line in its entirety is a thriving example of Monica's commitment to quality, it seems only natural that her Baby products in particular hold a special place in her health-promoting and devoted heart. The results have been simply lustrous and met her own exacting standards, so she decided to share her carefully crafted products with the world. And the world can't get enough! Celebrity moms like Heidi Klum, Kim Porter, Kate Hudson, Courtney Cox, Marcia Cross, Brooke Shields, Angelina Jolie and Katie Holmes have fallen in love with the newborn line. In fact, so has celebrity nursery designer Shalena Smith. She is raving to her A-List clients and has also featured SKIN by Monica as the latest green craze for Mommy and Baby on her website www.gagadesigns.com

The SKIN by Monica Baby line boasts an essential blend of chemical free, hypoallergenic products that are extremely gentle on tender skin. LULLABYE Moisturizing Body Wash contains emollient oils and Aloe Vera and will not irritate Baby's skin. So gentle that it can be used daily. SWEET P Moisturizing Baby Lotion contains MSM, Ester-C and Hyaluronic Acid to nourish, protect and soothe baby's skin. BUTT-SO-SOFT Diaper Rash Care Spray takes special care of Baby's delicate bottom. It soothes and softens baby's irritated skin with 100% pure Squalene Oil, containing the highest concentration of Vitamin E available.

CALENDULA Rash Protection is thick and creamy to act as a barrier for baby's bottom from rashes and irritation. And finally, SAFE BABY Waterproof Sun Protection-SPF 50 cares for Baby's skin as it protects and achieves the highest level of SPF without a chalky feel, unlike other sunblocks, and without the use of harsh chemicals. For Baby's precious hair there's LOVELY LOCKS Moisturizing Baby Shampoo & Conditioner, and no new Mother should be without VANISH Stretch Mark prevention Spray & Creme. (To see the complete line check out http://www.skinbymonica.com)

Monica Olsen, a stunningly radiant model, entrepreneur, devoted mother and wife has created this organically and environmentally pure skin care line with baby in mind. She has single handily reinvented skin care by following a simple and essential principle: DOING the RIGHT THING isn't difficult if one has the KNOWLEDGE and the WILLINGNESS TO DO IT.

To view products log onto WWW.SKINBYMONICA.COM.

For more information on Skin by Monica, please contact Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email at Eileen@eileenkoch.com. Please check out www.eileenkoch.com and http://www.hotfromkoch.com

Contact Information: Contact: Eileen Koch Eileen Koch & Company 310.441.1000