BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 -- Best-in-Class mold and die shops are changing the competitive field from cost competition to differentiation based on value added services according to a new report from Aberdeen, a Harte-Hanks Company (NYSE: HHS).

Findings from Aberdeen's The 21st Century Mold and Die Shop Benchmark Report show that the Best-in-Class have already increased design efficiency with standardized processes and roles that are supported with CAD, CAM and CAE technologies that have been specialized and automated specifically for the tooling industry. For example, among mold and die shops surveyed, 64% use CAD with tooling design automation, 70% use CAE to predict behavior of tooling in its eventual production environment and 63% use high speed machining technologies.

"Interestingly, mold and die shops are now taking advantage of the value delivered by CAD, CAM and CAE technologies that mainline product development has been reaping for years," said Chad Jackson, Research and Service Director of Aberdeen's Product Innovation and Engineering practice and report author. "As a result, Best-in-Class shops are delivering tooling to their customers 3 weeks earlier than laggards. That means more jobs during the course of the year and increased revenue."

This study is made available to the public through the underwriting of: Cimatron, Moldflow, PTC and QuickPress.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3974

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

Contact Information: Media Contact: Chad Jackson Aberdeen Harte-Hanks (617) 854-5288 Chad.Jaclson@aberdeen.com