BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 -- In a recent survey conducted by Aberdeen, a Harte-Hanks Company (NYSE: HHS), it was found that Best-in-Class companies, which have implemented a master data management (MDM) strategy, are twice as likely as others to see a greater than 50% improvement in on-time completion of data migration projects. It is clear that MDM has a positive impact on the on-time completion of data migration projects, saving companies money and headaches.

The "Master Data Management in Data Migration" benchmark report answers questions about the strategic actions and technologies best-in-class companies are using to implement an MDM strategy. A key differentiator between best-in-class and others is the presence of well defined processes and procedures for MDM. Best-in-class also have well defined comprehensive end-to-end data migration plans in place, which sets them further apart from the average and laggard companies.

As data continues to morph and grow, the need for MDM strategy continues to increase. Fifty-one percent of respondents indicated the key pressure forcing companies to consider an MDM strategy is the need to improve business process management. It is becoming increasingly necessary for companies to have data definitions and classification in place at the time of data inception, and not as a reaction once the data has been created. Over one-third of best-in-class companies emphasized the need to put a data migration roadmap in place, and maintain and update that roadmap as business requirements dictate.

"Having a documented, end-to-end business continuity plan for data migration is the first step to becoming BIC. Once a comprehensive plan is in place it is imperative that the plan be tested, updated and re-tested if necessary, and key metrics to measure performance, such as on-time and on-budget completion of migration projects are established," said Russ Klein, Senior Analyst, Information Management Practice at Aberdeen. "This will enable average and laggard companies to close the gap between themselves and best-in-class."

The research, underwritten by Informatica, Raining Data and Utopia provides readers with those factors, which contribute to the success of an MDM strategy. It also provides the results that companies have seen across key metrics, after implementing an MDM strategy, and compares these companies against those who have not persued a similar strategy.

To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Contact Information: Media Contact: Russ Klein Aberdeen Harte-Hanks (617) 854-5244