Contact Information: Media Contact: Philippe Winthrop Aberdeen Harte-Hanks (617) 854-5231 Philippe.Winthrop@aberdeen.com
Road Warriors at Best-in-Class Organizations Are Over 35% More Productive Than All Others
Best-in-Class Organizations Are "Very Highly" Satisfied With the Productivity of Their Road Warriors Twice as Frequently as All Other Organizations
| Source: Aberdeen Group, a Harte-Hanks Company
BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 -- In the newly released report "Benchmarking the
Enterprise Road Warrior," Aberdeen Group, a Harte-Hanks Company (NYSE : HHS ), found that Best-in-Class organizations are twice as likely to be
"very satisfied" with the productivity of their road warriors as compared
to all the others.
The report analyzed organizations' use of mobile technologies, including
smart phones, wireless data cards, and hotspot services to better
understand how Best-in-Class organizations leveraged the technologies to
improve their road warriors' connectivity and productivity. As part of
that performance increase, Best-in-Class organizations are also three times
more likely as all other organizations to rate the quality of their tech
support for road warriors as "very high." Over 400 organizations worldwide
contributed their experiences to the study in order to be heard.
The best-in-class organizations represent the top 20% of the responding
organizations and are defined on the basis of Process, Organization,
Knowledge and Technology. "Best-in-Class organizations are deploying mobile
tools and devices for their road warriors in a more strategic fashion than
all others and are reaping the rewards from those efforts," said Philippe
Winthrop, Research Director for Wireless and Mobility research. "They are
achieving higher road warrior productivity than all other organizations."
The report shows a strong correlation between the deployment of mobile
tools and workforce productivity. As best-in-class organizations have
taken a more systematic approach to deliver mobility solutions to their
road warriors, they are able to translate those implementations into
improved productivity for their road warriors. "Best-in-Class organizations
have seen the productivity of their road warriors improve over the last two
years at a rate that is four times higher than that of all other
organizations," said Winthrop. Additionally, "Best-in-Class organizations
have achieved over 50% greater workflow improvement from the use of mobile
devices than all other organizations."
The report provides readers with findings on how best-in-class
organizations are leveraging mobile technologies as compared to others, and
recommends clear actions to improve the productivity of their road
warriors. Technology adoption, road warrior productivity and performance,
as well as other key performance indicators are reviewed.
This study is made available complimentary to the public through the
underwriting of: Intel and Motorola.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3964
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.