644,000 Business Locations Weigh in on the State of the Market
2007 Aberdeen Report Reveals Industry Insight, Obstacles, Concerns and Actions That Are Planned and In Process Across Multiple Continents and Industries
BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 --The 2007 Aberdeen Report is a definitive guide to
the state of the market, looking at business practices, organizational
priorities, challenges, competitive postures, and behavioral patterns. The
first in a series of annual reports by the Aberdeen Group, a Harte-Hanks
Company (NYSE: HHS), the research looks at thirteen industries, multiple
geographies, various organizational sizes, as well as business roles and
business drivers. Spanning five years, two million respondents, and over
644,000 business locations, the Aberdeen Report is one of the most
comprehensive research documents on the state of the business market and
the technologies that are transforming the landscape.
Spanning billion dollar enterprises to small emerging organizations, the
Aberdeen Report provides insight that will help companies shape their go to
market strategies, competitive tactics, and functional priorities and
processes. The Report looks at both macroscopic issues like the primary
goal of organizations this year (e.g. 45% identified revenue growth as the
number 1 goal), to functional level microscopic issues (i.e. 38% of
respondents use plant level design tools in the product innovation
sequence). Changing business priorities have profound implications on
business processes, practices, staffing, and most pointedly, budgets.
Having managed through Y2K, maneuvered the dot com bubble, and adapted to
the cost of changing regulatory compliance (47% of respondents also
indicated that government imposed regulations slows progress), it is
interesting to see how organizations are planning to spend their money in
2007.
Readers of the 2007 Aberdeen Report will be able to align organizational
goals, directions and methodologies with the market. The Report, valued at
$1,995, is available free of charge to the first 2,500 registrants. End
users may register for their complimentary copy at
http://www.aberdeen.com/2-0/pre_registration.asp.
About AberdeenGroup, a Harte-Hanks Company:
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
Contact Information: Media Contact:
Stephen Gold
Aberdeen Harte-Hanks
(925)264.1840
Stephen.gold@aberdeen.com