Contact Information: Public Relations Contact: Sara Stutzenstein Scientific Atlanta, A Cisco Company 770.236.2181 sara.stutzenstein@sciatl.com
Scientific Atlanta Expands Relationship With itaas to Include OCAP(TM) Developer Program
The istart OCAP Developer Program Helps Reduce Costs, Speeds Time-to-Market by Offering Support to Application Developers Developing on Scientific Atlanta's OCAP Platform
Mandalay Bay Convention Center, Las Vegas, Nevada, May 7-9, 2007, Booth 2044
| Source: Cisco Systems, Inc.
LAS VEGAS, NV -- (MARKET WIRE) -- May 7, 2007 --The Cable Show '07 -- Scientific Atlanta, a
Cisco (NASDAQ : CSCO ) company, today announced the addition of the
OpenCable™ Application Platform (OCAP™) developer program, expanding
the company's relationship with iTV services provider itaas. As the
industry evolves and OCAP capabilities continue to be adopted and executed,
Scientific Atlanta is taking advantage of itaas' istart Developer Program
-- enabling application developers to build OCAP applications more easily
and efficiently using Scientific Atlanta's complete, end-to-end OCAP
platform.
Developers enrolled in the istart OCAP developer program will gain access
to the Scientific Atlanta OCAP platform, including documentation, developer
tools, set-tops, online downloads and the istart conference. The istart
support team, highly skilled in end-to-end iTV technology, will also
provide technical support and assistance to accelerate OCAP application
development. Similar to the istart SARA (Scientific Atlanta Resident
Application) and InView™ developer programs, the istart OCAP developer
program will help maximize OCAP development efficiencies by reducing market
entry costs, speeding time-to-market and springboarding further innovative
application development.
"OCAP represents a prime opportunity for the escalating growth of advanced
digital TV services," said Jeff Seebeck, vice president, product strategy
and development for Subscriber Networks, Scientific Atlanta. "One of the
ways Scientific Atlanta is committed to helping operators take advantage of
these opportunities is by establishing a standard platform and developing
technologies that seamlessly bridge multiple applications across multiple
devices. We are proud to expand our relationship with itaas to foster the
rapid development of these innovative market-driven applications."
"The newest addition to our istart developer program will address the
variety of technical challenges often encountered during interactive
application development on a new platform," said Jatin Desai, itaas chief
technology officer. "With the istart OCAP developer program, application
developers can continue to benefit from the synergies offered by itaas'
developer programs across the various platforms. We are excited about this
opportunity that further strengthens our relationship with Scientific
Atlanta and supports our mission to expand iTV applications in the
industry."
Scientific Atlanta's OCAP platform includes extensive hardware and software
enabling operators to deploy the next generation of interactive
applications on a standard platform across multiple devices. The company's
OCAP products include the company's OCAP Digital Network Control System
Release 4.0 series, OCAP middleware implementation and OCAP-capable
set-tops.
To learn more about the istart OCAP developer program, visit the itaas Web
site at www.itaas.com or call 770-368-4024. To learn more about Scientific
Atlanta's OCAP Platform, visit the company's OCAP Web page.
**To arrange an interview or booth visit with Cisco and Scientific Atlanta
executives at The Cable Show '07, contact Sara Stutzenstein at
sara.stutzenstein@sciatl.com or Kevin Petschow at kpetscho@cisco.com.
About Scientific Atlanta
Scientific Atlanta, a Cisco company, is a leading supplier of
digital-content contribution and distribution systems, transmission
networks for broadband access to the home, digital interactive set-tops and
subscriber systems designed for video, high-speed Internet and
voice-over-IP (VoIP) networks, and worldwide customer service and support.
Scientific Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems,
Inc. More information about Scientific Atlanta is available at
http://www.scientificatlanta.com.
About Cisco Systems
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
For more information visit http://www.scientificatlanta.com. Writers and
editors may access a variety of information on the company and its product,
as well as downloadable images, by selecting News Center from the home
page. Scientific Atlanta is a registered trademark and InView is a
trademark of Scientific-Atlanta, Inc. Cisco, Cisco Systems, and the Cisco
Systems logo are registered trademarks of Cisco Systems, Inc. and/or its
affiliates in the U.S. and certain other countries. CableLabs is a
registered trademark and OpenCable and OCAP are trademarks of Cable
Television Laboratories Inc. All other trademarks mentioned in this
document are the property of their respective owners.
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