BURLINGAME, Calif., May 14, 2007 (PRIME NEWSWIRE) -- What's your footprint? No, not your shoe size, but your environmental impact. Now, more than ever, no matter whom you are or what lifestyle you lead, isn't it time to live a little greener? That's the philosophy of green living guru Meredith Thomas. Her website - www.alittlegreener.com - helps everyday people understand and evaluate the environmental impact of their daily choices: what they consume and how they work, travel, and create.
In support of Meredith Thomas' efforts to make us all a little more eco-conscious, Limbo 41414 has partnered with her organization, A Little Greener, also based in the San Francisco Bay Area, to offer the first-ever environmentally-friendly Limbo Auction. In this exclusive, groundbreaking Limbo Auction, called "Cover Your Tracks," the lowest unique bidder will walk away the winner of carbon credits to neutralize their footprint for the entire year.
"Sweepstakes are inherently selfish endeavors. It's all about an individual winning $50,000 or a new car," said Jonathon Linner, CEO of Limbo 41414. "But this Limbo Auction gives our players a chance to learn about how they can make a difference and to win a prize where the real winner is the environment. And, in the end, we're all better off."
Research shows that the average American emits 122 pounds of earth-warming carbon dioxide each day. Therefore, Limbo 41414 will neutralize the carbon footprint of one lucky winner for the year, up to a total $300. That money will support projects to make up for the CO2 emissions and help to stop global warming. Players can enter the Limbo Auction by sending the keyword GREEN to 41414 or play online at www.41414.com. As an added eco-friendly bonus, cell phone users earn Loot for every bid they place. That Loot can be donated to a non-profit carbon offset provider in Limbo 41414's online Rewards Store.
"Most people don't know that simple things they do every day, like travel and energy use, make up the bulk of their carbon footprint," said Meredith Thomas. "Changing the little ways you move about your day, heat and light your home, and power your workplace can make a huge difference for our environment."
Research shows that the following activities represent the top five carbon footprint makers, and, according to Thomas, people can follow these simple suggestions to start reducing their carbon footprint immediately:
1. Vacations
alittlegreener.com Tip - For short vacations, plan trips that use public transportation, such as a train, or rent a hybrid car. Air travel is a major source of CO2. Take-offs and landings for short flights produce huge amounts of CO2 and long-distance travel means heavier, less fuel-efficient planes. If air travel is a must, consider purchasing carbon offsets.
2. Electricity
alittlegreener.com Tip - If you can, source a renewable energy source, such as solar or wind for your home. Try replacing the light bulbs used most often in your home with Compact Fluorescent Bulbs. In your office, try to source green energy too. For instance, alittlegreener.com runs on servers powered by wind energy!
3. Natural Gas
alittlegreener.com Tip - Solar water heaters, instant, energy-efficient water heaters and water heater blankets can all reduce the amount of natural gas used to keep your water hot.
4. General Transportation
alittlegreener.com Tip - For everyday errands, try an alternative to a car: walk, take the bus, or ride your bike. Also, try to source local products, such as food, to cut down on the number of planes, trains, and trucks that transport them before they reach your table.
5. Cars
alittlegreener.com Tip - Owning and driving your own car and not carpooling is a huge source of carbon emissions. Take advantage of a car share program and ask for a hybrid or fuel-efficient car.
The "Limbo Auction" is a fun, engaging game - played via cell phone or online - that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.).
Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners, awarding more than $530,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and see all of the current live Limbo Auctions, visit www.41414.com.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).
Limbo 41414's CEO Jonathon Linner recently purchased offsets to neutralize his family's carbon footprint, plus the company recycles, limits paper use and is conveniently located to public transportation and commercial services to encourage employees to walk or ride the train to the office as well as for daily errands and lunch.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744
About A Little Greener
A Little Greener's mission is to connect new audiences to environmentally conscious living. A Little Greener can evolve lifestyles. Every person could make better choices to ensure a healthy family and planet. A Little Greener makes understanding environmentally conscious living easier by providing important basic information and organizing it alongside links to a variety of other resources.