Schipul Selected by Wilderness Education Association to Build Online Community
BLOOMINGTON, IN -- (MARKET WIRE) -- May 14, 2007 -- Schipul - The Web Marketing Company
(www.schipul.com), a worldwide provider of Web marketing solutions, has
launched a robust new Web site for the Wilderness Education Association
(WEA). A leader in outdoor leadership instruction, the WEA selected
Tendenci® association management software to power its new Web site,
www.weainfo.org, which includes numerous social media features designed to
foster the development of a vital online community.
The WEA is a not-for-profit organization that educates the general public
and outdoor leaders in the appropriate use of wildlands and protected
areas. With Tendenci (www.tendenci.com), the organization's new Web site is
loaded with Web-based tools designed to encourage a dynamic flow of
information to keep outdoor enthusiasts involved.
The organization's Web site features an easily updated online calendar that
promotes an ever-changing WEA course schedule. Online surveys deliver
real-time data on the opinions of members. Its easy-to-use Content
Management System enables frequent updates by multiple site administrators
on every page without the inconvenience of going through a third-party Web
site administrator.
"Tendenci gives us an all-in-one solution for building an online community
for our members and affiliated organizations across the country," said Mary
Williams, national office manager for WEA. "Schipul has designed a Web
solution that is easy for our longtime members to use while also offering
leading edge capabilities that those just entering our field have come to
expect."
Outdoor leadership is a rapidly growing field, spurred by increasing
environmentalism and rapid growth in adventure travel. Dozens of colleges
and universities use the WEA's programs as part of their outdoor education
curriculum. The organization's field-based courses teach technical skills
that enable individuals to guide and educate others safely and effectively.
The WEA will use Tendenci's integrated online payment for membership and
renewal, and expects the new Web site to simplify management of the
National Conference on Outdoor Leadership by automating many functions of
event promotion, registration and payment.
Tendenci's integrated Really Simple Syndication (RSS) capabilities enable
anyone who wants to stay updated on WEA's courses and programs to subscribe
to automatically receive word of site updates as they happen. Tendenci also
automates search engine optimization functionality, which makes the site
visible to major search engines and attracts new visitors.
About the Wilderness Education Association
Established in 1977, the Wilderness Education Association (WEA) promotes
the professionalism of outdoor leadership, improves the safety of outdoor
trips and enhances the conservation of the wild outdoors. The WEA promotes
professionalism through the following strategies: certification,
accreditation, affiliation, membership, program consulting, research and
development and the fostering of collaboration and partnerships with
like-minded institutions and organizations. Additional information about
the WEA and its ongoing programs is available at www.weainfo.org.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci®
association management application, which has more than 330,000 users
worldwide. Schipul is based in Houston, and provides marketing services on
the Internet to a variety of service industries in local, national and
international markets. Schipul's clients include American Association of
Dental Office Managers, National Pharmacy Technician Association, The
Children's Fund, Wolff Companies and DPK Public Relations. Additional
information about Schipul is available at www.schipul.com and
www.tendenci.com.
Contact Information: MEDIA CONTACT
Dan Keeney, APR
DPK Public Relations
832-467-2904
Email Contact