STAR and Artificial Life, Inc. Jointly Develop and Distribute Mobile Games Across Asia


HONG KONG and TAIPEI, Taiwan, May 16, 2007 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology, games and applications, and STAR, Asia's leading media and entertainment company, today announced an agreement to jointly develop and distribute mobile games across Asia.

Under the agreement, Artificial Life, Inc. will develop a wide range of interactive mobile games, as well as mobile accessories such as wallpapers, ring-tones, video mails and screensavers based on Blackie's Teenage Club and Lollipop, two hugely popular youth entertainment programs on STAR's wholly-owned music channel CHANNEL (V) Taiwan. The mobile products will be jointly promoted and distributed by STAR and Artificial Life across the region.

CHANNEL (V) Taiwan is the No.1 music channel in Taiwan and is also available in Singapore. Blackie's Teenage Club and Lollipop have attracted a huge following ever since their launch on the channel. Their dedicated website www.woo.com.tw generates an average of over one million page views per day.

"STAR is the most prominent TV network in Asia reaching more than 300 million viewers in 53 countries. We are delighted to cooperate with them to develop mobile games for the Asian markets," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

Ross Crowley, Executive Vice President, Content, STAR, said, "We are delighted to work with Artificial Life to launch Blackie's Teenage Club- and Lollipop-themed mobile games for the massive youth mobile market in Asia. Going forward, STAR will continue to explore opportunities to develop mobile products based on our vast portfolio of compelling content."

About STAR

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel (V)), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also www.artificial-life.com and www.botme.com).

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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