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Forget Ties: Tools Win in Father's Day Gift Survey
| Source: LoggerHead Tools
CHICAGO, IL -- (MARKET WIRE) -- May 17, 2007 -- Dad may smile when he gets a tie on Father's
Day, but a recent survey about gift giving reveals he would rather receive
tools. In fact, when asked to choose among seven gift options under $100,
men also chose tools over electronics, restaurant gift certificates,
clothing and sporting goods. The survey also found that the biggest gift
complaint among men is receiving something they cannot use.
The survey was commissioned by LoggerHead Tools and conducted by Rasmussen
Reports, an independent survey research firm, during March 2007.
LoggerHead Tools is known for its innovative, award-winning, American-made
hand tools: the Bionic Wrench™, Bionic Grip™ and ImmiX™
multi-tool. The company recently introduced a new type of multi-bit
screwdriver called the Bit Dr.™
Survey Details: Tools Versus Ties
The survey of 1,000 adults asked men to choose between tools and a tie for
Father's Day. While 54 percent chose tools, only 3 percent chose a tie,
and 43 percent were not sure.
Men Rate Seven Gift Options Under $100
When asked to choose among seven gift options under $100; men chose tools
first (24%), followed by electronics (18%), restaurant gift certificates
(17%), clothing (13%), sporting goods (12%), some other gift (7%) and bath
products (4%), while the rest (4%) were not sure.
The Worst Gifts
And finally, when asked about the worst gift they have received; 55% of men
said it was something they had no use for, while 11% said it was the wrong
size, 10% cited some other reason, 10% said it didn't meet their
expectations, 6% said it was used, 5% said it was the wrong color, while
the rest (4%) were not sure.
About the Survey
The national survey of 1,000 adults, 18 years of age or older, was
conducted by Rasmussen Reports using an automated polling methodology.
Phone calls are placed to randomly selected phone numbers through a process
that ensures appropriate geographical representation. A weighting process
is applied to the raw data to ensure the sample accurately reflects the
appropriate population in terms of age, race, gender, political affiliation
and other factors. With a population of 1,000 adult men, the margin of
sampling error for the survey is +/- 3 percentage points with a 95% level
of confidence. Some question totals may not add to 100 due to decimal
rounding.
About LoggerHead Tools
LoggerHead Tools LLC (www.bionicwrench.com) designs, develops and
commercializes inventive, new-to-the-world tools manufactured in the United
States. The company's mission is to create problem-solving innovations
that provide enhanced value to its customers.
A full press kit, including downloadable product images, is available at:
www.lhtmediakit.com
To view this release on line, go to:
http://www.pwrnewmedia.com/2007/loggerhead_051707/index.html