IRVINE, CA -- (MARKET WIRE) -- May 21, 2007 --Theatre Under The Stars (TUTS) launched a new
initiative today to share a joy for musical theatre with new audiences
through "Web 2.0" online communities, including MySpace and MyCityRocks
HOUSTON. Working in conjunction with their ticketing provider Paciolan,
TUTS has established a new MySpace presence at
http://www.myspace.com/TheatreUnderTheStars, and a marketing program with
MyCityRocks HOUSTON that expands awareness of Houston's musical theatre to
new audiences and demographics.
"Theatre Under The Stars is proud to be progressive in the use of evolving
technology and social networking opportunities to help spread our passion
for musical theatre," explained David Greiss, Director, Sales and Marketing
at TUTS. "Our outreach efforts through MySpace and MyCityRocks allow us to
use music, video, and rich imagery to show young-thinking audiences how
exciting our productions are, and to bring them new opportunities to enjoy
theatre in Houston. With our launch of 'Monty Python's Spamalot' this
week, and upcoming productions like 'Beehive, The 60's Musical' and
'Dreamgirls,' TUTS' productions appeal to audiences in virtually all
demographics and age groups. These communication efforts provide new ways
for us to richly interact with audiences and expand their awareness of our
productions and educational opportunities."
"Paciolan is pleased to sponsor TUTS' outreach through MySpace and
MyCityRocks," stated Shaw Taylor, Marketing Director at Paciolan. "As the
collective power of radio, television and print continues to wane in favor
of the Internet, we see extensive opportunities to help our clients reach
new audiences by communicating with their patrons through this new media.
MySpace will enable TUTS to expand ticketing opportunities through social
networking, and we are thrilled to see Theatre Under The Stars take such a
progressive approach to leverage the technology."
"Working with Theatre Under The Stars has been an exceptional opportunity
to create cultural awareness for Houston's premier musical theatre company
and the 25,000 people in the MyCityRocks HOUSTON network," explained
MyCityRocks Executive Director Dr. Cliff Kurtzman. "Houston is a
tremendously rich city in terms of nightlife and entertainment, and working
with TUTS and Paciolan has helped us fulfill our mission of expanding
awareness for local arts, music and theatre to diverse audiences."
About TUTS
Theatre Under The Stars (TUTS,
http://www.tuts.com) was founded in 1968 by
Frank M. Young. TUTS was the first theatrical organization in Houston to
perform free to the public in 1968 at Miller Outdoor Theatre in Hermann
Park, and is the only Houston arts organization that has performed there
free to the public every year since the building opened. Since its
founding, TUTS has produced more than 275 musicals including many local,
national and world premieres and is currently represented on Broadway with
"Beauty and the Beast." TUTS is also noted for mounting many International
tours, including Debbie Reynolds in "The Unsinkable Molly Brown," Juliet
Prowse in "Mame," Robert Goulet in "Man of La Mancha" and the Tony
Award-winning revival of "Carousel." As a way to continue the tradition of
musical theatre, TUTS' Humphreys School of Musical Theatre provides
instruction and stage experience for more than 1,700 students annually. Now
housed in the new Hobby Center for the Performing Arts, TUTS also annually
presents the Tommy Tune Awards, honoring the best and brightest in
Houston's high school musical theatre programs.
About MyCityRocks
MyCityRocks (
http://www.MyCityRocks.com/os.html) is a grassroots social
networking venture that engages people worldwide in: 1) Having fun --
enjoying their passions for things like music, art, food, sports, romance,
and travel; 2) Giving back -- helping to make their part of the world a
better place; and 3) Representing -- sharing their passion and spirit for
life with those around them. The Houston network of MyCityRocks connects
with 25,000 individuals bringing them opportunities to become culturally
and philanthropically involved in their local community. MyCityRocks is a
privately held corporation with headquarters in Houston, Texas.
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing
ticketing, fundraising and marketing technology solutions for top venues
across North America. Paciolan provides a wholly integrated infrastructure
that puts venues in direct control of their customer relationships, brands
and revenue potential. Primary markets include college athletics,
professional sports, performing arts, arenas and museums. Collectively,
Paciolan clients sell over 100 million tickets annually representing
approximately 25% of all live event tickets sold in the US. Paciolan is a
privately held corporation based in Irvine, California.
Visit
www.paciolan.com for additional company information.
Contact Information: TUTS Editorial Contact
Meridyth Garcia
713.558.2600 x3607
PR Manager
Email Contact
Paciolan Editorial Contact
Shaw Taylor
949.476.1212
Marketing Director
Email Contact
MyCityRocks Editorial Contact
Cliff Kurtzman
281.480.3770
Executive Director
Email Contact