NOKA Chocolate Opens Stunning Dallas Flagship Boutique

DALLAS, TX -- (MARKET WIRE) -- May 22, 2007 -- Shoppers visiting NOKA Chocolate's new flagship boutique in the Victory Park area find themselves immersed in a sensuous paradise. Designed by Shimoda Design Group of Los Angeles (SDG), NOKA's recently opened store features walls that beg to be touched and a striking sculptural lighting element that seems to drip from the ceiling to the display case below.

Ranked '#1 luxury chocolate in the world' by the food editors of TASTE, and 'Best Chocolate in America' by The Nikkei, NOKA Chocolate's new boutique is located at 2422 Victory Park Lane beside the W Hotel and close to the many shops, restaurants and clubs that have made the area surrounding American Airlines Center the city's hottest leisure and shopping destination.

NOKA Chocolate's Dallas boutique is the Company's third location. Their kitchen and original store remain open in Plano, and NOKA's first international location in Tokyo Midtown opened earlier this spring.

Shoppers who enter our new flagship boutique are greeted by deeply ridged architectural wood paneling in an elliptical shape that suggests the shape of the cacao pod from which NOKA's couverture is made. The warm dark hues of the space enhance the natural and organic feel while creating an unmistakably luxurious ambience.

Perhaps the most striking feature of the boutique is the sculptural lighting element that flows from the ceiling like a giant droplet of water. Imported from Italy and hand blown in the ancient tradition of Murano Glassmaking, the seven-foot sculpture symbolizes NOKA Chocolate's purity and the beginning of life for the cacao pod.

Lead architect and designer SDG is known for exquisite retail design and architecture, with credits that include the design of the Mikimoto jewelry store at the Regent Beverly Wilshire Hotel and the Rolex Building, both in Beverly Hills, Calif.

The new location features NOKA's Vintages Collection™, a compilation of the finest single-estate dark chocolates, and The Grand Cru Collection™, handcrafted truffles made with rare, single-estate dark chocolate and fresh organic cream. Mixed collections are also available.

Editor's Note: a high resolution photo of NOKA Chocolate's new flagship boutique is available for download at http://www.keeneypr.com/attachments/files/83/NOKA_Dallas_Interior.JPG.

About NOKA Chocolate

NOKA Chocolate is an artisan chocolatier dedicated to handcrafting truffles and chocolates made with rare, single-estate dark chocolate. The Company was founded by passionate advocates for gourmet chocolate who are devoted to encouraging an appreciation for chocolate quality and purity as well as the optimal tasting and gifting experience. For further information, visit NOKA's online boutique at www.nokachocolate.com.

See NOKA's recent announcement about its first international location in Tokyo at http://www.marketwire.com/mw/release_html_b1?release_id=239135 and its newly launched SKY Collection™ at http://www.marketwire.com/mw/release_html_b1?release_id=223837. For further information, visit NOKA's online boutique at www.nokachocolate.com.

About Victory Park

For further details on the Victory Park development please visit www.victorypark.com.

Contact Information: Contact: Dan Keeney 214.432.7556 Email Contact